Lineup's 2016 Global User Conference | Driving Digital Transformation
Lineup Systems builds advertising sales tools designed specifically for collaborative print, digital, and broadcast media companies.
Lineup Systems, advertising sales tools, print ad sales tools, media sales tools, ad booking
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2016 Lineup User Conference: Overview

Driving Digital Transformation

Following on from the success of last year’s Lineup User Conference, we are delighted to announce we will be hosting our second international Global User on 22nd & 23rd September in London.

Themed around delivering digital transformation, industry speakers and leading experts will share the latest developments and success stories on the major initiatives driving multi-channel media success. As with last year, the event will be a major forum for the active sharing of industry best practice and approaches among our global user community.

The two-day event highlights include:

  • Expert insight on the media market outlook, achieving successful multi-channel diversification and the next stage in programmatic development
  • Real-life transformation success stories including multi-channel package sales approaches for yield enhancement, financial transformation for improved business performance and sales organization innovation through the CRM
  • How to use AdPoint to deliver transformation to the heart of your business, including the latest cutting-edge product innovations and user tips

2016 Lineup User Conference: Venue

London City Hall image

City Hall

City Hall is the illustrious home of the Mayor of London, the London Assembly and the Greater London Authority. This unique spherical glass building offers breath-taking views over the Thames and the city, which makes it a perfect setting for this year’s Global User Conference.

London's Tower Bridge image

Tower Bridge

Built in 1885, Tower Bridge is the gateway to the City of London and is one of the most iconic landmarks in world. The tower walkways offer a spectacular 360-degree view of London. This is where we will be hosting our evening ‘Tower Bridge Takeover’ Party and Dinner.

2016 Lineup User Conference: Agenda

Day 1 Morning Agenda

9:30 Doors open/breakfast served
10:30

WELCOME ADDRESS

Michael Mendoza, CEO, Lineup

11:00

KEYNOTE ADDRESS
The media agency perspective on the latest customer trends and the importance of data in delivering adaptive media approach

Norm Johnston, Global Chief Strategy & Digital Officer, Mindshare

11:45

DIGITAL MASTERCLASS
The latest Lineup innovations that are driving digital media transformation

Jeremy Van Mullem, Technical Digital Consultant, Lineup

12.15

PRESENTATION
Cutting-edge user experiences/the future AdPoint interface

Sarah Riley, Executive Strategist, MindSea

Reuben Hall, Director of Design, MindSea

12:45

Lunch

Meet and Greet: Product Development Drop-in
The new AdPoint interface—have your say

Day 1 Afternoon Agenda

13:45

CASE STUDIES
Session one: Driving business efficiencies and advantage through financial transformation

Mark Cole, Director, Governance and Business Alignment, Gannett
AdPoint Hits Norway: Tom Lekang, CTO, Amedia

14:45

PRESENTATION
Top tips on how to get the most out of your AdPoint system

Rob Hesmondhalgh, Director of Operations, Lineup

15:15

Afternoon coffee break

Meet and Greet:
Customer Success team

Drop-in:
The new AdPoint interface—have your say

15:45

PANEL
The fast track to optimizing sales performance and the role of the CRM:

  • Can CRM really transform revenue/sales performance?
  • What are the attributes of a great CRM System?
  • What are best practice approaches when performance managing the sales team?
  • How do you measure customer success?

Jonas Lundh, Operations Director, Metro Sweden
Gary Cole, Managing Director, Archipelo
Kathryn Layland, Head of Customer Solutions, Lineup
Moderator: Dawn Briddon, Global Director of Marketing, Lineup

16:30

CASE STUDIES
Session two: digital transformation success stories/learnings: CPM for print: how and why?

Joeri Van Der Werf, Head of Sales Support, NDC Mediagroep, The Netherlands

17:00 CLOSING PRESENTATION
Programmatic 2017 and beyond

Michael Mendoza, CEO, Lineup
Cees Polman, Managing Director, Adoptiq
Timo Vrijenhoek, VP Product Manager, Adoptiq

18:00 End of conference and pre-party drinks reception at City Hall
19:00-23:30 The Tower Bridge Takeover—Lineup’s Annual Party

Day 2 Agenda

09: 15 Doors open/breakfast served
10:15

FIRESIDE CHAT
We reveal the AdPoint roadmap for 2017 and beyond

Michael Mendoza, CEO, Lineup
Chris Spalding, COO, Lineup
Rob Hesmondhalgh, Director of Operations, Lineup

11:15

PRESENTATION
Building and delivering ads with Lineup

Chris Bunyan, MD, Localstars

11:45

DISCOVERY SESSION
AdPoint Finance and financial transformation from leads to billing

Claire Mitchell, Customer Success Manager – Finance, Lineup

12.30

Lunch

Drop-in: The new AdPoint Interface—have your say

Meet and Greet: Customer Success Team – Finance

13.30

ONE MORE THING...
The recent AdPoint innovations designed to drive improved performance

Neda Bjorner, Product Manager, Lineup

14:30 CONFERENCE WRAP-UP
14:50 CLOSING REMARKS
15:00 End of Conference and Goodbyes

2015 Lineup User Conference

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September 2015 saw the launch of Lineup’s first annual Global User Conference, held at the stunning Altitude Skyloft at the Millbank Tower with spectacular views of the whole of London. An action-packed two days saw expert presentations and real-world case studies touch on some of the media industry’s hottest topics of 2015 including winning strategies within programmatic advertising and the next evolution of multi-channel media.

Attended by the industry’s leading media companies who comprise AdPoint’s prestigious user base, the event was acclaimed a huge success—helping to ignite new business relationships and, as we will see this year, real-life transformative application. The first day culminated in an evening of fun-filled entertainment overlooking the stunning night scenes of London.

2015 Global User Conference attendees included:

Expressen logo image
Independent News Media logo image
JP Politikenshus logo image
Kent Messenger Group logo image
Metro logo image
Mumsnet logo image
NDC Mediagroep logo image
Net-a-Porter logo image
News UK logo image
PPI Media Solutions logo image
Telegraaf Media Groep logo image
Time Inc logo image
TimeOut London logo image
Toronto Star logo image

Register for the Lineup Global User Conference

Lineup Systems logo image

Europe
+44 20 3440 2400

USA
+1 (303) 381 2519

Australia
+61 (0)439 840 800

South Africa
+27 11 582 5600 (QMedia)

Send an email to us at
userconf@lineup.com

United Kingdom
115 Hammersmith Road
London W14 0QH, UK

United States
350 Interlocken Blvd
Broomfield, CO 80021

Register for the User Conference

Please use this form to register for Lineup's 2016 Global User Conference.