Case Studies

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North American media giant Gannett selected Adpoint by Lineup to consolidate its multichannel finance operations and retire 52 costly, disparate legacy systems. Adpoint provided Gannett with the ability to create a single customer view across multiple operations and media channels, providing a vital foundation for better aligned customer relationships and sales approaches.

Results

  • Greater ROI and business performance
  • Better customer experiences
  • Substantial business efficiencies
  • Greater corporate agility
Our partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a real game changer for Gannett.

Rick Baker
VP/Technology, Commerce Solutions, Gannett.

 

 

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Telegraaf Media Groep (TMG) is publisher of Netherlands’ largest circulation newspaper De Telegraaf. TMG publishes over 100 publications, including Noordholland’s Dagblad with 9 regional editions and 80 free weekly local newspapers spanning more than 50 websites.
TMG selected Lineup for its technically advanced features, open systems architecture and ease of integration.

  • Successfully deployed Adpoint in 12 weeks
  • Gained the ability to create complex ad packages
  • Increased sales capacity – can now book 27,000 orders per week, totalling 16,300 ads
Lineup clearly understood our business goals plus aggressive timelines. They were able to take an extremely complex operation live in just 3 months – an incredible feat.

Mark Nouwen
Business Information Manager, Telegraaf Media Groep.

 


 

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Abu Dhabi Media is one of the fastest growing media and entertainment organizations in the Middle East, operating across the broadcast, publishing, and digital media sectors. The company manages 22 market-leading brands in two categories: brands that serve the UAE through a defined public service role; and brands that target the wider Arab world with clear commercial objectives.

Abu Dhabi chose Adpoint to grow advertising sales, improve agency management and reduce costs.

Results

  • Improved visibility
  • Increased booking accuracy
  • Increased system stability
  • Increased advertising sales
  • 15% reduction in discounting
Since Adpoint went live across our publishing titles, the ROI benefit has been compelling. The service from Lineup has been second to none, on every level.

Frank Mooty
CFO, Abu Dhabi Media.

 


 

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