North American media giant Gannett selected Adpoint by Lineup to consolidate its multichannel finance operations and retire 52 costly, disparate legacy systems. Adpoint provided Gannett with the ability to create a single customer view across multiple operations and media channels, providing a vital foundation for better aligned customer relationships and sales approaches.
- Greater ROI and business performance
- Better customer experiences
- Substantial business efficiencies
- Greater corporate agility
VP/Technology, Commerce Solutions, Gannett.