Lineup Systems has developed innovative tools targeting specific broadcast booking pain points.
Real-time feedback of inventory availability.
Automated spot planner.
Sponsorship-revenue allocation and recognition tools.
True and only cross-media booking capability.
AdPoint’s spot-planning heat map allows traffic to see which breaks are approaching capacity at the time of booking so they can use their judgment to spread the spots while satisfying the customer’s requirements. This leads to a more even spot distribution managed by traffic rather than adverts being re-arranged by production. AdPoint also caters to alternate methods of booking orders such as purchase of audience by demographic or even a hybrid approach of fixed spots with remnants sold by demographic.
With added strength in analytics and reporting, considerable effort has been placed into revenue recognition of sponsorship and non-spot revenue, which traditionally make up a large portion of broadcast sales. AdPoint is therefore able to provide accurate yield reporting to provide feedback for the program scheduling and acquisition teams.
The platform already integrates with all major accounting and playout systems, and uniquely offers the capability to book a single order across multiple media channels and sales, such as a combined broadcast and web advertising campaign.
Find out how Lineup’s industry experts and products can help your business.BOOK A DEMO