Outdoor

Inventory control is critical to the profitability of outdoor advertising, whether it is digital or traditional. AdPoint can handle hundreds of panels and circuit combinations to delivers realtime inventory availability to your sales team so your hoardings or expensive digital displays are never idle.For dynamic outdoor advertising such as Digital out of Home, we support hybrid sales models of standard fixed price spots and remnants or zoned ads sold by CPM so even empty spots can generate revenue. AdPoint can even handle day-part and weekend scheduling to maximise the yield from your panels as they approach 100% utilisation.Our systems have been developed in cooperation with real sales teams and sales managers. Sales staff worldwide utilise the product on a daily basis as a CRM tool. Local and global management teams utilise AdPoint to monitor and measure activity levels at the account, segment, staff, office and regional level. It is a fully-functional, multi-user sales support, report and order processing tool designed and optimised for advertising sales.

AdPoint also stores information about customers, manages orders and ads, prepares data for creating newspapers, magazines, websites, and radio programming. It creates invoices and contains extensive reports. AdPoint also functions as an ad-tracking and ad production tool. It provides functionality for all advertising related activities from order entry to creation of invoices, and offers real-time visibility into all sellable inventory.

Lineup’s products contain no legacy software, are 100% web-based, work on all web browsers, and can be cloud based, hosted, or installed locally. Our systems have been developed in cooperation with real sales teams, sales managers, and advertising services teams to increase sales and improve efficiency in the business.

Find out how Lineup’s industry experts and products can help your business.  Click HERE to book a demo.