London – 25th October 2010: Lineup Systems Limited, today announced the strategic expansion of Lineup’s AdPoint software to both the Radio and Online Divisions of the Abu Dhabi Media Company (ADMC), Abu Dhabi, The United Arab Emirates. This will mean that AdPoint will perform across all of ADMC’s English and Arabic print, radio broadcast and online publications.
“Since AdPoint went live across our publishing titles, the ROI benefit has been compelling. The service from Lineup has been second to none, on every level.” commented Frank Mooty, CFO of ADMC, “When we came to consider the needs of our radio and online divisions the expansion of AdPoint was the obvious choice.”
AdPoint, a 100% web-based CRM and ad booking system, was developed with sales teams and sales managers from the multimedia industry. Through this development AdPoint focuses on the current demands of the media industry by providing the relevant features to boost revenue.
Michael Mendoza, CEO of Lineup, said: “We are delighted to continue as a trusted technology partner to ADMC. We have forged a strong business relationship across the group by leveraging our expertise and best practice. Lineup’s AdPoint speaks clearly in favour of large multimedia companies’ use of a single enterprise-wide platform for ad tracking and ad booking.”
AdPoint’s sales support, report & order processing features are designed and optimised specifically advertising sales. The system uniquely offers the capability to book a single order across multiple media channels and sales. AdPoint delivers a more efficient workflow to increase productivity with savings going straight to the bottom line; whilst generating new revenue.
“ADMC required a single web-based software platform that would connect not only our multi-site locations, but each channels’ sales team & their respective traffic team, the production and finance departments”, continued Mr. Mooty. “Now ADMC can, with the help of Lineup’s software, generate meaningful cross-channel advertising sales and use AdPoint’s built-in tools to monitor and measure sales activity, through the single web-based platform.”
About Abu Dhabi Media Company
ADMC (www.admedia.ae/en/) is one of the fastest growing, multi-platform media organizations in the United Arab Emirates, created in 2007 as a public joint stock company, from the assets of Emirates Media Incorporated.
Abu Dhabi Media Company owns and operates a range of television channels, including Abu Dhabi Al Oula, Abu Dhabi Al Emarate, Abu Dhabi Al Riyadiya (1 & 2). A network of radio stations: Abu Dhabi FM, Emarat FM and Holy Quran FM, amongst others. A several print publications including, its well respected, Al Ittihad Newspaper (in Arabic), The National (in English) and magazines Zahrat Al Khaleej and Majid. Through other media related business it also develops, finances and produces full-length feature films and digital content for Arabic and International markets. In 2009 it formed two significant partnerships: with VEVO, the online music platform with Universal Media Group and Sony Music Entertainment, and with US based games company MMOG to form Gazillion Entertainment.
ADMC employs almost 3,000 people across its many varied divisions, with locations in Abu Dhabi, Dubai, Cairo and Washington D.C.
About Lineup Systems Limited
Lineup (www.lineup.com) provides mission-critical advertising and editorial solutions for media companies in 26 countries and supports more than 2,000 users in 19 languages. Over 300 print & online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs. Since 2002 Lineup products have generated over $2.5 billion for 96 of the world’s largest publishers.
