London – 16th November 2009: Lineup (www.lineup.com), the global provider of enterprise software to the media industry, announced today that Abu Dhabi Media Company (ADMC), (Abu Dhabi, UAE) has selected AdPoint its for customer relationship management (CRM) and advertising booking across all their English and Arabic publishing titles.
“Abu Dhabi Media Company is focused on strong revenue growth & profitability and we needed a system that allowed us to grow revenue in the current economy, while reducing cost,” says Gavin Dickenson, ADMC Publisher. “Our sales teams are empowered with accurate real-time information and the management has full visibility into the health of the sales organisation.”
AdPoint is a 100% web-based CRM and booking system that was developed in co-operation with real sales teams and sales managers from the publishing industry. AdPoint is focused on the current demands of the publisher with relevant features to drive increased revenue in the present economic climate.
Dickenson says: “We evaluated many other systems and it is clear that AdPoint is very flexible and easy to use. The aggressive rollout timeline and unique local factors, such as many regional offices, and mixed English/Arabic titles made AdPoint the perfect choice for our organisation.”
Advertising sales staff worldwide utilise the system on a daily basis as a CRM, inventory management and booking tool. Local and global management teams leverage AdPoint’s built-in business intelligence to monitor the sales activities for agencies, customers, brands and market segments. Each metric is measured on a staff, office and regional level making AdPoint a fully functional, multi-user sales report and order processing tool designed & optimised for advertising sales.
AdPoint’s built-in invoicing and cash management modules also provide a direct connection to ADMC’s Oracle financial system. Ad sales revenue and cash collections will be fully synchronized in real-time.
Frank Mooty, ADMC CFO, says: “Having an integrated customer management, booking and financial system will provide ADMC with a single source for all our sales data and provide accurate real-time reporting across the entire publishing group. We chose AdPoint because it is the only solution that meets all of our complex financial and reporting requirements.”
About Abu Dhabi Media Company
Abu Dhabi Media Company (www.admedia.ae) is one of the fastest growing, multi-platform media organisations in the region. ADMC employs 2098 people across its operating units, which include a range of television channels (Abu Dhabi Al Oula, Abu Dhabi Al Emarat, Abu Dhabi Al Riyadiya, Abu Dhabi Al Riyadiya 2, Abu Dhabi +1 and National Geographic Abu Dhabi) and a network of radio stations (Abu Dhabi FM, Emarat FM, Star FM, Holy Quran FM and Abu Dhabi Classic FM), as well as number of publications (Al Ittihad newspaper, The National newspaper, Zahrat Al Khaleej magazine and Majid magazine) and a number of other media related businesses, including Imagenation Abu Dhabi that develops, finances and produces full length feature films and digital content for Arabic and international markets. The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
About Lineup Systems
Lineup Systems Limited (www.lineup.com) provides mission-critical advertising and editorial solutions for media companies in 26 countries and supports more than 2,000 users in 19 languages. Over 300 print & online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs across newspaper, magazine, online, television and radio platforms. Since 2002 Lineup products have generated over $2.5 billion for 96 of the world’s largest publishers.
About the Lineup AdPoint Platform
AdPoint is a world class CRM and Ad Booking system that stores customer information, manages orders & ads, prepares data for creating newspapers, magazines, websites, television and radio programming. It is a fully functional, multi-user sales report and order processing tool designed and optimised for advertising sales. The platform already integrates with all major accounting and ad serving solutions and uniquely offers the capability to book a single order across multiple media channels and sales, such as a combined print and web advertising campaign.
Press contact:
Kathryn Layland
Telephone: +44 (0)20 3440 2413
Email: kathryn.layland@lineup.com
