Lineup Systems signed up a significant customer within a day of launching the on-demand cloud-based version of AdPoint, its powerful CRM, booking and finance product suite.
The SaaS advertising management product launched on 22nd October and attracted widespread interest, resulting in the Hackney Citizen newspaper signing up within a day for print and online advertising CRM, Booking and Finance management.
The Hackney Citizen is the London borough’s independent, free monthly newspaper with an estimated readership of 30,000. It was shortlisted as a 2011 Newspaper Awards finalist in the Best Use of New Media category. It has a strong growth plan and in July 2010 increased from its quarterly print editions to a monthly publication, with advertising revenue at the core of its expansion. It is distributed face-to-face in the first week of every month across the whole borough at markets, train stations, and events and also in cafes, shop, businesses and libraries.
Lineup SaaS Solutions is a complete advertising solution which adapts to the type, scale and complexity of the media customer. The integrated modules include:
- CRM, which promotes best practice in sales pipeline management specifically for media companies.
- Booking, which includes comprehensive cross-channel ad booking with an intuitive web-based interface.
- Finance, which comprises a fully integrated credit control, invoicing and cash management system.
Customers can visit http://saas.lineup.com and sign up online. They will get a customised demo and be set up with a monthly subscription for advertising sales, booking and finance tools. Companies attending IFRA Expo in Frankfurt (29th-31st October) can sign up beforehand and Lineup will fully configure it on their stand for immediate use.
Lineup CEO Michael Mendoza says “We have been really pleased with the initial response to the launch of Lineup SaaS Solutions. AdPoint is already used globally by some of the world’s leading publishers and we detected a genuine need to offer the same benefits in a simple, accessible package to media companies who weren’t set up to buy an enterprise solution”.
Keith Magnum, Managing Director of Hackney Citizen comments “Our steady circulation growth created a need for a robust advertising management system but we were hesitant to over-commit when our needs were still evolving. With Lineup SaaS Solutions we get to access powerful tools which we can adapt at a click of a button and pay-as-we-go. It’s ideal for growing media companies who require agility.’