Lineup Systems, the leading international provider of web-based advertising and CRM systems, announces the appointment of David Hall, the former CEO, EMEA of media software industry giant Atex. David Hall, spent 20 years (10 of those as CEO, EMEA) securing market leadership for Atex – Lineup’s direct competitor – in the UK, Scandinavia and Benelux. He worked on the expansion of the business into new markets such as Eastern Europe, the Middle East and Africa. David also delivered major projects for many of the largest European publishers and integrated several major acquisitions into Atex’s European organisation through its restructure and disposals.
David joins Lineup as Head of Business Development and will help execute growth strategy into new geographical markets. David is the second executive to join Lineup from competitor Atex. Patrick Venn, now Sales Director with Lineup, also came from Atex recently.
David said “I am extremely happy to join Lineup and am very impressed with the AdPoint product. To have a truly web based, cloud ready new generation solution which is multi-channel from inception is remarkable. There is going to be a shift towards suppliers who can properly support the evolving needs of media companies, and Lineup is perfectly positioned to deliver real business advantages to its customers”.
Michael Mendoza, CEO at Lineup said: “We are incredibly pleased to have David in the team where his extensive background will really boost our profile. His knowledge and international experience will be pivotal in understanding the new geographical markets Lineup want to develop.”