Vienna – 11th October 2011: Lineup Systems Limited, the international provider of advertising management and CRM solutions to the media industry, is to attend IFRA 2011, Europe’s premiere publishing event, in Vienna. Please join us on stand A570-7 to catch up with the latest news from Lineup Systems.
Lineup will be demonstrating the following new additions to the AdPoint suite:
AdPoint Social
The only media and advertising collaboration tool that automatically posts messages to highlight opportunities to increase sales.
- Provides managers and sales people with updates on the activities of sales reps in their team or across the group
- Automatically highlights activities that have an upsell opportunity – increasing cross-media sales
AdPoint CRM
Imagine the world’s CRM features focused only on your industry; and then imagine all that built with your company in mind. That is AdPoint CRM.
- Fully featured sales pipeline management
- Focus on advertising sales lead media companies
- Increased collaboration between sales reps and teams
- Comprehensive customer relationship management, fully integrated with Microsoft Exchange
AdPoint Booking
Cross-media advertising and event booking solution.
- Cross-channel booking using rich, media-specific booking capabilities into a single order with flexible invoicing options
- Flexible ad targeting for digital campaigns that automatically convert to sales packages as the specific targeting profile frequency increases
- Adserver agnostic, allowing AdPoint to integrate into any ad-serving solution for digital ads
Integrates with a vast array of production and pagination systems
About Lineup Systems
Lineup (www.lineup.com) provides mission-critical advertising and editorial solutions for media companies in 26 countries and supports more than 2,000 users in 19 languages. Over 300 print & online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs. Since 2002 Lineup products have generated over $2.5 billion for 96 of the world’s largest publishers.
About the Lineup AdPoint Platform
AdPoint is a world class CRM and ad booking system that stores customer information, manages orders & ads and prepares the data for use in newspapers, magazines, websites, television, and radio programming. It is a fully functional, multi-user sales support, report and order processing tool designed for optimised advertising sales. The platform integrates with all major accounting & ad serving solutions and uniquely offers the ability to book a single order across multiple media channels and sales, such as a combined print and web advertising campaign.
Press contact:
Kathryn Layland
Telephone: +44 (0)20 3440 2413
Email: kathryn.layland@lineup.com
