London – 15th September 2010: Lineup Systems Limited, the global provider of enterprise software to the media industry, today announced Time Out Group Limited (Time Out) have deployed Lineup’s AdPoint software. AdPoint was selected to consolidate Time Out’s core advertising revenue whilst supporting the diversification required by an international multimedia brand.
Lineup have re-engineered the traditional print advertising model to allow global multi platform sales within one integrated interface. AdPoint is a 100% web based CRM and ad booking system, that was developed in co-operation with sales teams and sales managers from the publishing industry. AdPoint is focused on the current demands of the publisher with the relevant features to drive increased revenue in the present economic climate.
“As print revenues continue to feel the pressure from the global decline in advertising – we needed a solution to compensate,” Paul Rakkar, Time Out Group’s Financial Director explains. “Through the introduction of AdPoint, we will be able to facilitate cross-channel advertising opportunities across the Group, which in turn will allow us to build on our brand strengths. We considered other CRM solutions, but none were able to offer the publishing expertise that AdPoint has in its arsenal. AdPoint has allowed us to unify our entire staff base into a single cross platform structure for CRM, ad booking and invoicing. Lineup’s detailed knowledge of our requirements was impressive.”
Time Out’s local and global management teams will use AdPoint’s built-in business intelligence to monitor the sales activities for agencies, clients, brands and market segments. Each of these metrics can be measured at a staff, office and regional level. AdPoint’s built-in invoicing, cash management and booking modules will further provide a seamless integration into Time Out’s current financial and ad production systems. Ad sales revenue, cash collections, layout planning and material chasing are all fully synchronized in real-time.
Simon Chappell, Time Out Group IT Director, says: ”AdPoint is the Holy Grail for cross-media publishers. Integration with our editorial system has added previously unseen automation to the whole ad booking & tracking process and made production more efficient.” Chappell continued, “I was amazed at the speed of deployment. Being 100% browser based, AdPoint’s low IT footprint allowed for an efficient workflow, which has increased sales staff efficiency, improved cash flow and forecasting by the delivery of real-time management information.”
About Time Out
Time Out Group Limited (www.timeout.com) is a globally recognized multimedia brand, known for their unrivalled reputation and ability to inspire. Time Out provides the latest and most reliable information through its magazines, guidebooks and online content. With core editions in London, New York & Chicago and with a presence in a further 33 other cities in 25 countries.
About Lineup Systems
Lineup (www.lineup.com) provides mission-critical advertising and editorial solutions for media companies in 26 countries and supports more than 2,000 users in 19 languages. Over 300 print & online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs. Since 2002 Lineup products have generated over $2.5 billion for 96 of the world’s largest publishers.
About the Lineup AdPoint Platform
AdPoint is a world class CRM and ad booking system that stores customer information, manages orders & ads and prepares the data for use in newspapers, magazines, websites, television, and radio programming. It is a fully functional, multi-user sales support, report and order processing tool designed for optimised advertising sales. The platform integrates with all major accounting &ad serving solutions and uniquely offers the ability to book a single order across multiple media channels and sales, such as a combined print and web advertising campaign.
Press contact:
Kathryn Layland
Telephone: +44 (0)20 3440 2413
Email: kathryn.layland@lineup.com
