London – 18th October 2010: Lineup Systems Limited (www.lineup.com), today announced a new dimension to its CRM and ad booking solution, AdPoint.
AdPoint now includes social networking tools at its core. This will allow for sales teams, in real-time, to collaborate and share knowledge. Users can integrate with their existing social networking tools to further enhance business intelligence. Combining the powerful sharing features and user rights within AdPoint, the technology offers the same known collaboration features as Facebook, Twitter and LinkedIn, to build a social network for sales and marketing teams, within one secure environment.
Michael Mendoza, Lineup CEO said, “AdPoint can now take advantage of each users social interactions to build a knowledge based sales community within an organisation. By users interacting, sharing and learning together they will increase sales productivity and therefore become a more effective & cohesive team.”
The new Social CRM features in AdPoint X.o for Sales and Marketing Professionals are:
- AdPoint Profile – identify and share your skills with your colleagues.
- AdPoint Groups – build and share knowledge across groups to exploit leads and quickly close sales.
- AdPoint Wall – share the opportunities and progress of sales.
- Real time updates – know immediately what is going on behind the scenes.
- RSS Feeds – monitor news and how this may impact on a sale.
- Share documents easily. [how?]
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About the Lineup AdPoint Platform
AdPoint is a world-class online ad booking system that manages and tracks ad sales from opportunity to final invoice. AdPoint offers the functionality for local and global management to monitor and measure activity levels at an account, segment, personnel, office and regional level. AdPoint integrates with all major ad serving and accounting solutions. AdPoint uniquely offers the ability to book a single order across multiple media channels and sales, such as a combined print and web advertising campaign.
About Lineup Systems
Lineup (www.lineup.com) provides mission-critical advertising and editorial solutions for media companies in 26 countries and supports more than 2,000 users in 19 languages. Over 300 print & online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs across newspaper, magazine, online, television and radio platforms. Since 2002 Lineup products have generated over $2.5 billion for 96 of the world’s largest publishers.
Press contact:
Kathryn Layland
Telephone: +44 (0)20 3440 2413
Email: kathryn.layland@lineup.com
