Lineup Systems the leading international provider of web-based advertising and CRM systems, announces the go-live of its AdPoint Self-Service for classified advertising at Archant, the UK’s largest independent regional publisher.
Lineup’s online self-service portal enables Archant’s customers to create, publish and receive responses to personal and trade classified and semi-display adverts.
Tony Davison, Information Systems Director at Archant, comments: “Lineup has helped us to demonstrate that Archant is a progressive, dynamic media company which responds to the changing needs of our customer base. The new advertising portal provided by the AdPoint Self-Service system has already proved highly successful and we are seeing a direct benefit from the increase in advertising.
“Lineup is a new breed of partner in our industry. They use their industry experience and innovative products to quickly deliver on our business goals. It’s a win/win – our customers get a better user experience, and we get a clear return on investment.”
Archant now delivers all of its self-service advertising using AdPoint’s web-based platform, enabling improved efficiencies, fast changes to pricing configurations, and fully automated processing – all seamlessly integrated into Archant’s back-end enterprise systems.
Archant conducted user research which clearly indicated that this was the preferred method of placing ads. To ensure the best end user experience, Lineup also provided digital design support for the creation of the web portal and initial customer feedback were extremely positive.
Michael Mendoza, CEO of Lineup says: “The success of this AdPoint deployment confirms our commitment to improving processes and business opportunities for our customers. Considering the current situation in the media industry, we believe that a key challenge for media companies is how to get an immediate return on investment for new technologies. The high flexibility of AdPoint enables us to support publishers and to promote new business models in line with market demands.”
Lineup delivers powerful collaborative sales tools designed for multi-channel media companies in print, digital and broadcast. Lineup’s clients include the world’s biggest publisher, Metro International, and the UK’s largest regional publisher, Archant.