Lineup Systems, the leading international provider of web-based advertising and CRM systems, announces the implementation of its AdPoint advertising system at Metro Guadalajara, Mexico.
Metro International, the international newspaper group, today announces the launch of a new edition in Guadalajara, its third edition in Mexico. With an initial circulation of 45,000 daily copies from Monday to Friday, the new edition published under the brand Publimetro is hand delivered by 50 promoters at strategic locations in Guadalajara in order to reach the attractive Metropolitan target audience.
Following the launch, Metro is now one of the largest newspapers in Mexico with a total circulation of 245,000 daily copies.
Launched in 2006 in Mexico City, Publimetro Mexico has been consolidated in Metro accounts since 1st of September 2010. The expansion was initiated in 2008 with the launch in Monterrey.
Pablo Mazzei, EVP for Latin America Metro International, commented: “The success story of Publimetro Mexico continues. With the launch of Guadalajara, Publimetro becomes a national player in Mexico and one of the strongest brands in the newspaper business. The launch is well timed to capitalize on the forthcoming Pan-American Games and the elections next year.”
Per Mikael Jensen, President and CEO of Metro International added: “We strongly believe in our Mexican operation which has consistently delivered high growth and high margins. Guadalajara is the sixth edition we launched in the Latin American region this year – consistent with our expansion strategy in emerging markets. Today, Metro is the largest newspaper in Latin America published in 8 out of the 10 largest cities in Latin America.”
Lineup’s web-based advertising management tools enable Metro to increase transparency between sales, editorial and finance teams, radically improving communications and collaboration, reducing mistakes, opening up CRM opportunities and ultimately delivering a tangible return on investment.
The deployment of AdPoint at Metro furthers Lineup’s longstanding relationship with Metro International, the world’s largest global publisher, and demonstrates Lineup’s commitment to expanding into new geographical markets.
Michael Mendoza, CEO of Lineup says: “We believe that a key challenge for media companies is how to get an immediate return on investment for new technologies. The high flexibility of AdPoint enables us to support publishers and to promote new business models in line with market demands. The success of this AdPoint deployment confirms our commitment to improving processes and business opportunities for all our customers wherever they are in the world.”
