Lineup Systems, the leading international provider of web-based advertising and CRM systems, announces the implementation of its AdPoint advertising system at Metro Puerto Rico.
Metro is already the largest newspaper in Latin America with nearly 3 million daily metropolitan readers across Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Colombia. With the addition of Puerto Rico, Metro will be consolidating its presence in Latin America reaching 8 countries in the region. Metro is renowned for its innovative and award winning advertising campaigns across markets and media channels and has the ability to offer pan-regional advertising solutions for Latin America.
Following Metro’s successful model in Chile and Mexico, Metro will launch print and online versions simultaneously to fulfil the needs of their readers.
Per Mikael Jensen, CEO and President, commented: “Latin America has grown in importance to Metro and now accounts for over 25 percent our business. Latin America is also core to our strategy for growth and with Puerto Rico in the portfolio we can leverage on Metro’s strong position in the market and provide clients and agencies with the best possible advertising solutions and services.”
Lineup’s web-based advertising management tools enable Metro to increase transparency between sales, editorial and finance teams, radically improving transparency and collaboration, reducing mistakes, opening up CRM opportunities and ultimately delivering a tangible return on investment.
The deployment of AdPoint at Metro Puerto Rico furthers Lineup’s longstanding relationship with Metro International and demonstrates Lineup’s commitment to expanding into new geographical markets.
Michael Mendoza, CEO of Lineup says: “The success of this AdPoint deployment confirms our commitment to improving processes and business opportunities for all our customers wherever they are in the world. We believe that a key challenge for media companies is how to get an immediate return on investment for new technologies. The high flexibility of AdPoint enables us to support publishers and to promote new business models in line with market demands.”
