London – 16th May 2011: Lineup Systems Limited, the international provider of advertising management and CRM solutions to the media industry, today announced that the Vice Media Group have selected Lineup’s AdPoint software. AdPoint was selected against strong competition from around the globe.
Lineup have re-engineered the traditional print advertising model to allow global multi platform sales within one integrated interface. AdPoint is a 100% web based CRM and ad booking system, that was developed in co-operation with sales teams and sales managers from the publishing industry. AdPoint is focused on the current demands of the publisher with the relevant features to drive increased revenue in the present economic climate.
Vice’s local and global management teams will use AdPoint’s built-in business intelligence to monitor the sales activities for agencies, clients, brands and market segments. Each of these metrics can be measured at a staff, office and regional level. AdPoint’s built-in invoicing, cash management and booking modules will further provide a seamless integration into Vice’s current financial and ad production systems. Ad sales revenue, cash collections, layout planning and material chasing are all fully synchronized in real-time.
About Vice
The Vice Group (www.viceland.com) is a globally recognized multimedia brand, founded in Montreal in 1994 – publishing a free monthly fashion and lifestyle magazine, out of more than 30 countries. The magazine achieves a circulation of more than 1.1 million. Its portfolio of ‘hipster’ products includes its Viceland website, ViceTV, book publishing and ad operations including its Virtue Worldwide agency and AdVice online network.
About Lineup Systems
Lineup (www.lineup.com) provides mission-critical advertising and editorial solutions for media companies in 26 countries and supports more than 2,000 users in 19 languages. Over 300 print & online titles rely on Lineup solutions for their advertising, planning, editorial, pre-press and content management needs. Since 2002 Lineup products have generated over $2.5 billion for 96 of the world’s largest publishers.
About the Lineup AdPoint Platform
AdPoint is a world class CRM and ad booking system that stores customer information, manages orders & ads and prepares the data for use in newspapers, magazines, websites, television, and radio programming. It is a fully functional, multi-user sales support, report and order processing tool designed for optimised advertising sales. The platform integrates with all major accounting &ad serving solutions and uniquely offers the ability to book a single order across multiple media channels and sales, such as a combined print and web advertising campaign.
Press contact:
Kathryn Layland
Telephone: +44 (0)20 3440 2413
Email: kathryn.layland@lineup.com
