Lineup consolidates 100 TMG titles in only 12 weeks
Telegraaf Media Groep (TMG) came to Lineup to streamline and unify their diverse advertising operations. Being a complex media organisation, they needed a solution that could be implemented quickly within the hard deadlines of their company-wide business transformation process.
The TMG challenges included variations in products, pricing, and discounts in advertising packages for its sales teams; moving its regional print titles from broadsheet to a unified tabloid format; discontinuing selling ads by columns or inches and using standardized ad “modules”; and maintaining enough flexibility to integrate quickly with TMG’s existing finance and production systems.
TMG selected Lineup Systems as the only supplier who could deliver according to the functional requirements and meet the exacting timelines prescribed by TMG’s transformation process. The consolidation solution was AdPoint, the 100% web-based multi-channel ad booking system, which provided streamlined operations across sales, CRM, booking, invoicing to analytics, all specifically designed for the media industry.
You can view a copy of the TMG case study here.
Media professionals considering how to grow their advertising revenues without disrupting their ongoing business operations can contact Lineup for an introductory briefing to discuss our learning from around the world. We can help you to contemplate the evolution of the media industry or confer about embracing an active change strategy to improve revenue streams.
Our experienced industry experts can show you how to have a greater impact by using a platform that allows you to consolidate your operations while reducing costs through automation. To see how, please schedule a customised demonstration here.