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Lineup appoints Finance expert to help customers boost advertising revenues

Lineup Systems appoints Finance expert to help media customers boost advertising revenues and improve efficiencies

September 2nd 2016, London – Lineup Systems has appointed finance expert Claire Mitchell as a Customer Success Manager (Finance) to help major media brands create high performance finance functions.

Lineup is pioneering a number of major new strategies to help print, digital and broadcast media companies increase advertising sales and streamline operations by adopting best practice processes and technology. As part of these new client services, Claire will help customers to improve and extend their use of Lineup’s market leading sales platform and help to embed new functionality with bespoke training and coaching.

Claire joined Lineup in an amicable move from their client KM Media Group where she was Finance Director and a key member of the project implementation team when Lineup deployed its web based advertising sales solutions.

Lineup CEO Michael Mendoza commented, “Lineup’s mission has always been to develop the tools, support and expertise that drives our customers’ long-term commercial success. We invest continuously in our product, people and our client services to ensure our clients see real value in our relationship. Our customers will benefit greatly from Claire’s knowledge and first-hand experience of creating world class finance functions specifically for media companies.”

Claire commented, “I’m very excited by the challenge of Lineup’s vision and ambition which is transforming how media companies worldwide operate – my first assignments include working with Lineup clients Gannett and Toronto Star in deployment and project delivery. Over time, I’ll gain widespread exposure to all of Lineup’s customers to help improve our service to them and to ensure our product roadmap reflects their needs and future plans.”

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Notes to editors:

About Lineup Systems

Lineup Systems implements high performance advertising sales solutions designed specifically for multi-channel media companies. Its collaborative web based tools – which can be locally hosted or cloud-based – help to increase advertising sales and reduce operating costs by delivering greater automation, transparency and sales opportunity.

Lineup’s client base of leading international media companies includes Metro International, News UK, Telegraph Media Group, Time Inc. UK, News Corp Australia, Time Out, Gannett, Toronto Star and Grupo Expansión, among others.

Lineup’s Adpoint products are installed across 33 countries in 21 languages, and support more than 8000 users. Over 1600 titles, sites and stations rely on Lineup Systems to manage and grow their advertising revenue. www.lineup.com

Media contacts:
Liam McLaughlin or Mimi Brown
Threepipe
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Tel. +44 (0) 207 632 4800

Jess Schwartzkopf
Lineup Marketing
Lineup Systems – Colorado, USA
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Tel. +1 720.961.9857

 

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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