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"The partnership with Lineup has been transformative for us, freeing up so much time and significantly reducing our operational complexity. The agility the Lineup platform provides for the future is a real game-changer for Gannett."
Rick Baker
VP/Technology, Commerce Solutions
"Adpoint’s technology simplifies advertising sales and management – automating previously labor-intensive tasks, speeding up the entire order process with more efficient delivery, and providing sales with new tools and greater mobility."
Thomas Kords
Director, Strategic Projects, Admeira Group
"For the first time, we have instant and easily-accessible intelligence on performance and revenue, and management are able to monitor the performance of each department, and of each campaign. We don’t have to rely on ‘gut feeling’. This intelligence can now inform our strategy, and we expect a knock-on effect on our efficiency and bottom line."
Shez Shafiq
Chief Operating Officer
August 08, 2020
8 Steps to Start Offering Marketing Services as a Publisher
Publishers worldwide are turning to agency business models, offering marketing services to their advertisers in an effort to diversify revenue. Nowadays, it’s not uncommon for media organizations to...
August 08, 2020
Publishers Are Becoming Agencies—Here’s Why
Publishers have begun to offer marketing services in increasing numbers over the past few years. This marks an important change in the relationships media organizations have traditionally held with...
August 08, 2020
Covid-19's Impact on Advertising Spend Across 3 Critical Regions
We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first...