2020 Digital Advertising Trends: Predictions for Publishers
Which digital advertising trends from 2019 are here to stay? Based on industry analysis, our customer's innovative ideas and expert input, we've compiled a list of ten predictions for 2020. Inside this guide, you'll find commentary on innovations that are here to stay, and how publishers are taking advantage of them headed into a new decade.
Download 2020 Trend Predictions
Inside the guide, you'll find 10 predictions about which digital advertising trends will most affect publishers this year, including:
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Artificial Intelligence driving ROI for publishers
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How voice search will impact media companies
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Implications of global data privacy laws
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How the US election will affect ad spend
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Podcasting and programmatic
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Will the streaming video bubble pop in 2020?
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Reporting on streaming audio advertising
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Innovations in media personalization
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Creative subscription models that will thrive in 2020
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Can publishers compete with walled gardens?