About Lineup Systems

        90 DAYS Standard time to deploy Adpoint
        6700 Brands represented Worldwide
        600 YEARS of combined media expertise
        100 % dedicated to empowering media brands
        How Do You Know We’re Experts in End-to-End Media Sales Solutions? We Invented It.

        Lineup Systems caters to many of the biggest, most iconic and innovative media organizations in the world. Our first-of-its-kind media sales solution, Adpoint, is credited with transforming media companies by helping to increase revenue, improve productivity and reduce costs. From our first two customers at our founding ten years ago, we’ve grown into the dominant force in media sales software solutions.

        As an organization, we empower media companies with the systems and tools they need to sell more and increase efficiency across the board. And we understand how to do this because Lineup was started by a team that needed exactly that.

        In the early 2000s, our founder and CEO Michael Mendoza, was the global IT director of Metro International, the same innovative media conglomerate that shook the world up with the concept of the ‘free newspaper’. Wholly dependent on advertising revenue, Metro struggled to find a system that would help Metro’s sales teams proactively generate more sales.

        Determined to move beyond clunky technology and expensive infrastructure, Michael and his Metro team decided they’d build their own proprietary software solution. That solution was Adpoint.

        Adpoint was so transformative for Metro that Michael launched it to the global media market under newly created Lineup Systems in 2009.

        • Hiring media industry experts to run our product and deployment teams
        • Investing 33% of our revenue back into product development to ensure we’re ahead of the curve
        • Building strategic partnerships with complementary tools so our customers can enjoy a comprehensive tech landscape
        Our Purpose
        We exist to empower media companies through proven and transformative commercial solutions that push the boundaries of market potential and operational excellence.
        Brands You'll Recognize
        An Irish daily broadsheet newspaper launched in 1859 with circulation every day except Sundays. 189 Views 0 Min Read
        The National is a private English-language daily newspaper published in Abu Dhabi, United Arab Emirates. 163 Views Min Read
        Also known as Blade Communications, BCI is an American privately held holding company of print and broadcast media assets, based in Toledo, Ohio. 163 Views 0 Min Read
        Hearst owns newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan and Esquire. 168 Views Min Read
        Publisher of Inc. and Fast Company magazines in the United States. 298 Views Min Read
        NET-A-PORTER has established itself as the world’s premier
 luxury fashion destination, offering incredible fashion from over 800 of the world’s most coveted designer brands. 143 Views Min Read
        An American mass media and publishing company formed as a spin-off of the original News Corporation focusing on newspapers and publishing. 2602 Views Min Read
        At the Helm
        Our entire leadership team has deep roots in the global media industry. With decades of combined media industry experience, we understand the challenges modern media organizations face and have solved them – making us ideal partners in innovation and strategic growth.
        Michael Mendoza Chief Executive Officer
        Chris Spalding Chief Operating Officer
        Alexandra Lord Chief Financial Officer
        Louis Cicio Director of Strategic Alliances
        Dawn Briddon Director of Product and Marketing
        Rob Hesmondhalgh Chief Information Officer
        Markus Feldenkirchen Executive VP North America
        Susan MacDonald International Sales Director
        Colin Byers Global Deployment Director
        Join the Team
        Are you passionate about technology’s role in transforming the media industry? We’re always looking for hard-working innovators to join the team.
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