Our roots run deep in the media industry. Each member of our team has firsthand experience working with or for media companies, giving us an unmatched understanding of the challenges involved in selling multichannel advertising and how to solve them.

  • Michael Mendoza
  • Michael Mendoza

  • Chief Executive Officer

  • Chris Spalding, COO
  • Chris Spalding

  • Chief Operating Officer

  • Alexandra Lord, CFO
  • Alexandra Lord

  • Chief Financial Officer

  • Louis Cicio, Director of Strategic Alliances
  • Louis Cicio

  • Director of Strategic Alliances

  • Dawn Briddon,
Director of Product and Marketing
  • Dawn Briddon

  • Director of Product and Marketing

  • Rob Hesmondhalgh,
Director of Operations
  • Rob Hesmondhalgh

  • Director of Operations

  • Markus Feldenkirchen, Executive Vice President, North America
  • Markus Feldenkirchen

  • Executive Vice President North America

  • Susan MacDonald, International Sales Director
  • Susan MacDonald

  • International Sales Director

  • Neil Hewitt , Vice President of Engineering
  • Neil Hewitt

  • Vice President of Engineering


Lineup Systems is the world’s leading provider of advertising sales technology.





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