Learn more about the future of sell-side digital advertising
We partnered with Adweek to survey more than 100 digital advertising professionals at publishers. Our new report, “Are Publishers Ready for the Post-cookie Future?” breaks down the findings of the survey to identify where the sell-side is heading.
- Publishers see opportunity in the death of cookies. In the survey, 70% said it would be beneficial to their business.
- There’s huge value in publishers’ trusted relationship with their audience. Enhancing the value of first-party topped the list of publisher priorities (cited by 35% of respondents).
- Data challenges must be overcome. Publishers’ top obstacles to being more data-driven were incomplete customer data (39%), inaccurate customer data (33%), and inaccessible customer data (25%)