A robust advertising and production solution which combines tools for controlling and monitoring ad workflow, building ads, facilitating web-based access for online proofing and the submission of ads and content.
SCS/Track allows advertisers to interact with their ads during the production process via a browser. This includes access to proof and make comments about ad images, upload graphics and text for use in current or future advertising, view historical ad information and request to re-run an ad. Advertisers can log on at any time of the day and can access this information without contacting their sales rep.
Newspaper staff also have web-based access to SCS/Track. Executives and managers can view a dashboard-like summary of editions as they are being built to get a real-time view of the production process. Sales reps can access current and past information about ads and advertisers, allowing them to create customized presentations for their customers.
For make-up staff, SCS/Track offers quick, direct, prioritized access to electronic documents. Ads are routed electronically from station to station and are presented to users in deadline priority order. SCS/Track can integrate with any third-party tool for ad building, including Adobe InDesign, QuarkXPress and MultiAd Creator.
Company Name: Software Consulting Services, LLC
For more than 30 years, Software Consulting Services, LLC (SCS) has been in the business of providing complete publishing, digital asset management and advertising systems for small, mid-sized and large metro newspapers. Over 500 newspapers use SCS software and services and 39 of them are in the top 100 papers in the US.