German media industry

  • Lineup CEO Michael Mendoza’s fresh perspectives on the global media industry and publishers’ challenges in growing advertising sales have been published in the German edition of the ‘Pre-Media Newsletter’, an influential global industry magazine.

  • Lineup CEO Michael Mendoza has spoken exclusively to the influential German and English media industry magazine ‘Pre-Media Newsletter’ about current industry challenges. In the article Michael discusses the issues, risks and opportunities for media companies to grow advertising revenues against the context of transitioning audience preferences, namely the divergence from print to multi-channel content.

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