Leading Marketing Company Admiera Selects Lineup’s Adpoint System to Achieve Advertising Sales and Operational Performance Uplift

Lineup Systems today announced that Admeira, Switzerland’s largest marketing company, has selected Adpoint as its system of choice for helping to deliver improved sales and operational performance across the business. Admeira was founded in 2016 by the three Swiss partners Ringier, SRG and Swisscom to answer the needs of a constantly changing media and advertising market. Today, the company has two main shareholders, Ringier and Swisscom, and represents wide-reaching media brands with high credibility and relevance in the print, radio, TV and online domains. Admeira also enjoys the confidence of SRG and has the exclusive right to market its premium inventory. Its services are open to all advertisers, agents and other providers of advertising inventories.Adpoint’s cloud-based SaaS solution will provide Admeira with a complete solution for the entire media sales journey – from order creation to final billing stage – to help transform how the organization sells, delivers and serves its ever-growing customer base.

‘’It was this holistic system approach that we think will be a game-changer for us, helping us to dramatically reduce system complexity, optimize operational workflows and support improved cross-selling practices and approaches. In just two years Admeira has developed a sales portfolio

“It was this holistic system approach that we think will be a game-changer for us, helping us to dramatically reduce system complexity, optimize operational workflows and support improved cross-selling practices and approaches.”
Thomas Kords,
Director Strategic Projects & Analysis, Admeira

of 80+ media brands that reaches nine out of ten Swiss residents via progressive media channel approaches. As our sales capabilities and offerings have grown, so has the complexity, range and cost of the IT and sales processes that support this. Adpoint’s technology will simplify all of this – automating previously labor-intensive tasks, speeding up the entire order process with more efficient delivery, and providing sales with new tools and greater mobility’’, commented Thomas Kords, Admeira’s Director Strategic Projects & Analysis.

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