KM Group

1717 founded in
278k+ Audited readers
1,600 Unique monthly browsers
160k+ Weekly listeners

KM Media Group Leads the Way in Multimedia Advertising with Adpoint

KM Media Group (KMG) has been the main source of regional news in Kent, UK, for over 200 years. Starting out as a local newspaper – The Kentish Post – in 1717, the company expanded and diversified over the years and, today, is a thriving business, offering award-winning news across a number of channels, including print, digital and radio.

Key to its success in recent years has been its pioneering approach to multimedia advertising. Recognizing early on the potential of an audience-focused, multi-channel sales offering, it sought a technology partner that could provide it with the agility, functionality and cross-channel capability to make this evolution. This partner was Lineup Systems.

“Selling radio with other channels created an appealing proposition for us, but also presented the challenge of how to integrate with our print-centric booking systems.”

Duncan Gray

Operations Director, KM Media Group

THE CHALLENGE

By 2014, the group’s multimedia assets had increased dramatically to include seven radio stations and a rapidly-growing suite of websites, in addition to its print portfolio. “We saw a huge opportunity in packaging our media assets and refocusing our sales based on our audience, not our channels. Selling radio with other channels, in particular, created an appealing proposition for us, but also presented the challenge of how to integrate with our print-centric booking systems,” says Duncan Gray, KM Media Group’s Operations Director.
Gray and his team started looking for a solution which would help the group integrate all sales channels into one solution and simplify the complexity of the multi-channel sales process and supporting IT infrastructure.

DOWNLOAD THE CASE STUDY

Download KMG Case Study







Similar Stories to this one

An Irish daily broadsheet newspaper launched in 1859 with circulation every day except Sundays. 15 Views 0 Min Read
A private national French TV channel with an average market share of 24% which makes it the most popular domestic network and the most viewed TV channel in Europe. 15 Views 0 Min Read
A German daily newspaper with offices in Washington D.C. and Potsdam, it's the only major newspaper in the capital to have increased its circulation since reunification. 15 Views 0 Min Read
Based in Brussels, this group represents several brands of magazines and websites which focus on automobile and Real Estate. 21 Views 0 Min Read
A Belgian newspaper publishing and broadcast media company with Dutch regional newspapers, a job recruitment platform, and classified magazines. 20 Views 0 Min Read
A Belgian media group with publications in Dutch and French including the daily newspapers De Tijd and L'Echo and two weekly magazines for investors De Belegger, and L'Investisseur. 21 Views 0 Min Read
Lineup's first and longest-standing customer, Metro International has powered their advertising sales with Adpoint since 2005. 14 Views 0 Min Read
An American media group with a daily newspaper based in Illinois and distributed in the northern, northwestern and western suburbs of Chicago. 44 Views 0 Min Read
With presence in Mexico City and nationwide, Cinco M Dos is dedicated to outdoor advertising in public transport systems. 51 Views 0 Min Read
Also known as Blade Communications, BCI is an American privately held holding company of print and broadcast media assets, based in Toledo, Ohio. 40 Views 0 Min Read

Please select the country that you are in to be forwarded to the correct site.