2000 Founded in
4.5m Monthly Readers
Markets in Boston, New York & Philadelphia

The 4th Largest Daily Newspaper in the US Pilots its Business with Adpoint by Lineup Systems

There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.  According to Wilf Maunoir, Marketing & Research Director at Metro US, a free daily newspaper published in New York, Boston, and Philadelphia, the structure of the advertising market has changed dramatically, “not so much with the expansion of the Internet, but more really with the introduction of smartphones.” Pew Research indicates that 77 percent of Americans now own smartphones and with Wi-Fi readily accessible in a vast majority of public spaces, more people are consuming their news on the go and have more options to do so than ever before. The evolution of news consumption encouraged Metro US to transform from a newspaper business into a media company with a diverse range of print, outdoor, and digital products. These expansion initiatives have paid off in a big way since launching the paper in the US in 2000.

“Lineup has been a true partner. They are constantly innovating Adpoint to meet our business needs.”
Yggers Mortensen,
CEO, Metro US

Today, Metro US is the 4th largest printed newspaper by circulation and reach with over 4.5 million readers in print and online., the company’s news site, has skyrocketed to 2.0 million monthly unique visitors, and advertisers are increasingly taking advantage of the company’s growing range of cross-channel advertising opportunities including print, online, native, content, email marketing and sweepstakes. Expansion in the midst of an environment where advertising revenues are challenging to grow have pushed the company to, “keep improving efficiencies across the organization, to work smarter, and to do more with fewer resources,” says Maunoir.

A key element of the company’s transformation and ability to increase its efficiency has been the implementation of Adpoint, an advertising sales solution from Lineup Systems that manages every aspect of the advertising sales process – from lead generation to cash collections. Maunoir states that, “Metro pilots its entire commercial business with Adpoint.” The system serves as the backbone of its commercial operations, enabling the company to manage its advertising booking, approval, invoicing, and reporting across all of its channels with one system.

Read More: Download the Case Study

Download Metro US Case Study

Similar Stories to this one

An Irish daily broadsheet newspaper launched in 1859 with circulation every day except Sundays. 15 Views 0 Min Read
A private national French TV channel with an average market share of 24% which makes it the most popular domestic network and the most viewed TV channel in Europe. 15 Views 0 Min Read
A German daily newspaper with offices in Washington D.C. and Potsdam, it's the only major newspaper in the capital to have increased its circulation since reunification. 15 Views 0 Min Read
Based in Brussels, this group represents several brands of magazines and websites which focus on automobile and Real Estate. 21 Views 0 Min Read
A Belgian newspaper publishing and broadcast media company with Dutch regional newspapers, a job recruitment platform, and classified magazines. 20 Views 0 Min Read
A Belgian media group with publications in Dutch and French including the daily newspapers De Tijd and L'Echo and two weekly magazines for investors De Belegger, and L'Investisseur. 21 Views 0 Min Read
Lineup's first and longest-standing customer, Metro International has powered their advertising sales with Adpoint since 2005. 14 Views 0 Min Read
An American media group with a daily newspaper based in Illinois and distributed in the northern, northwestern and western suburbs of Chicago. 44 Views 0 Min Read
With presence in Mexico City and nationwide, Cinco M Dos is dedicated to outdoor advertising in public transport systems. 51 Views 0 Min Read
Also known as Blade Communications, BCI is an American privately held holding company of print and broadcast media assets, based in Toledo, Ohio. 40 Views 0 Min Read

Please select the country that you are in to be forwarded to the correct site.