Digital Advertising is Changing. Here's What to Look for in 2019.

Distinguishing between fad and trend is crucial if publishers and brands are to avoid running after every shiny new toy and gimmick.

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Inside this whitepaper, you'll learn about:
Technology Shifts

How 5G effects EVERYTHING.

Advertising Trends

Why advertisers aren't interested in ad space (and what they expect instead), and the reason subscription publications won't abandon advertising.

Compliance Assets

The major upside of GDPR you haven't realized.

Knowledge about digital ad trends matters to you because...
  • it's the fastest growing ad segment with $49.5 billion spent in 2018. ( Interactive Advertising Bureau, Nov 2018).
  • it's "one of the most powerful mechanisms of all time for brands to build relationships with consumers," according to IAB CEO Randall Rothenberg.
  • they have one thing in common that binds them together and keeps them relevant.
  • they are more than fleeting ideas: these ten trends are on the rise and here to stay in 2019 and beyond.

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