Leading newspaper and media group Independent News & Media PLC (INM) has announced a major deal with Lineup Systems to implement a new advertising sales and management solution.
INM manages gross assets of €187.6m and employs approximately 1,000 people across the island of Ireland. This announcement confirms that INM has selected and successfully piloted a web-based advertising sales and management solution from leading global vendor Lineup Systems
The new system will support 200 users in building INM’s advertising customer base, increasing ad sales, booking adverts across print, digital, and inserts, managing their finance and providing reporting and analytics.
INM has market-leading newspaper positions in Ireland and Northern Ireland, with a strong and growing digital presence and is the largest newspaper contract printer and wholesale newspaper distributor in Ireland.
Recent successful deployments of Lineup’s system AdPoint at other leading national publishers lent weight to Lineup’s credentials as a trusted vendor to complex, fast-moving media companies.
Lineup CEO Michael Mendoza commented, “We are extremely pleased to have been chosen by INM after a thorough selection process. We have built a strong relationship with their team and value this opportunity to deploy our multi-channel solution in this important target market where INM hold such prominence”.
INM IT Director Gerry Wilde commented, “We chose Lineup for this important strategic investment because of the proven breadth and depth of capability of their system, but also because of their industry expertise and their clear understanding of our business and what we are trying to achieve”.