Lineup Systems, one of the leading advertising sales solutions providers for the worldwide media industry, will be attending a number of industry events in 2014, starting with the Mega Conference, Las Vegas (February 24 – 26).
LINEUP PLANS FOR 2014 WORLD-WIDE EVENTS
Their presence at the Mega Conference forms part of the ongoing expansion of Lineup’s US operations and client activities. Lineup’s customers in the US are now locally supported from the expanded US headquarters.
Lineup will be sharing their client success stories and how these companies leverage the CRM, lead generation, and ad sales management capabilities of AdPoint to improve sales. And for the sales reps on the road and techies alike, they are showing the power of the industry’s only true web-based platform, born in a digital era, designed for the modern media company, and capable of delivering comprehensive booking solutions across all media channels including online, mobile, tablet, print, and broadcast.
CEO Michael Mendoza has seen a warm response from the US market with media companies eager to find a partner with current technology, features that deliver, and delivered by media industry experts. “As an American, I can relate to the passion and intensity of the people in our industry. Media businesses need partners with media industry experts, on-site, sharing their knowledge and providing a complete solution to help them leverage new digital media channels and market opportunities,” he comments.
“We are constantly innovating sales processes and technology to keep our customers ahead of their competition. It helps that Lineup is starting from a real web-based platform so we have been able to adapt our product quickly, in days if needed, to the changing market and give our customers a distinct competitive advantage. I am excited with our success in America and want to see Lineup help more media companies every year! We invite you to come to our booth and find out why Lineup is a partner that can help you grow your revenue.”
ABOUT LINEUP SYSTEMS
Lineup Systems Ltd. (www.lineup.com) delivers high-performance advertising-sales solutions designed specifically for multi-channel media companies. Its collaborative media tools — which can be hosted, cloud-hosted, or installed locally — help to streamline advertising operations, improve transparency, and increase profits.
Lineup Systems’ count some of the world’s largest international publishers as clients, including Metro International, News Corp Australia, News UK, Telegraaf mediagroep, Time Inc., Time Out, Abu Dhabi Media, Archant, Expressen, Grupo Expansión, and Voice Media Group.
Lineup Systems’ AdPoint products are installed in 33 countries in 21 languages, and support more than 6000 users across the world’s leading publishers. More than 1400 titles, sites, and stations rely on Lineup Systems for their sales, advertising, planning, editorial, prepress, and content-management needs.