News UK’s Business Services Director Steve Bottomley has shared a speaking platform with Lineup’s CEO Michael Mendoza on the intricacies of programmatic advertising at the 2015 INMA Advertising Ideas Day.

Produced by The International News Media Association (INMA), the event in Paris showcased a rapid and solid agenda of presentations from a variety of credible industry professionals.

The joint Lineup/News UK session was well received, having been précised as follows in the event program:

BEWARE FIRST IMPRESSIONS – PRICING FOR PROGRAMMATIC

Programmatic trading promises targeted messaging optimized on real-time, cross-platform insights into consumer digital interactions. The market suggests riches will be delivered to publishers who collect and offer quality, first-party data. What could possibly go wrong?