Lineup Newsroom

    Public Service Journalism as Subscriptions Funnel Strategy

    Whether in the print era or the digital age, the core function of journalism has always been for public service: a way to educate, uplift, empower, and inform communities. Public service journalism offers content and context about the issues communities face in common. During the ongoing pandemic...

    10 June 2021
    Programmatic vs. Direct Sales: Which is Best Suited for Growth in 2021?

    The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly at the time, and Business Insider even dubbed 2009 as “The Year the Newspaper Died”. Ouch.  In the...

    08 June 2021
    What Can Publishers Do About Media Literacy?

    Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media illiteracy that can lead to news--and subscription--avoidance. In February, Teen Vogue published an...

    03 June 2021
    Catching Up on the Big Tech vs. News Media Showdown in Australia

    Among the dozens of dramatic reports that have crowded the opening act of 2021 came an unprecedented move by big tech against news media in Australia: Facebook made good on prior threats to ban users from sharing news on the platform if the Australian government advanced legislation mandating they...

    27 May 2021
    Digital Advertising Tax: What You Need to Know

    Big Tech has faced growing backlash over its dominant role on the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected nearly two thirds of digital advertising revenue in the U.S. in 2020, while the two latter players...

    25 May 2021
    4 Min Read
    Read More
    Public Service Journalism as Subscriptions Funnel Strategy

    Whether in the print era or the digital age, the core function of journalism has always been for public service: a way to educate, uplift, empower, and inform communities. Public service journalism

    3 Min Read
    Read More
    Programmatic vs. Direct Sales: Which is Best Suited for Growth in 2021?

    The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly

    4 Min Read
    Read More
    What Can Publishers Do About Media Literacy?

    Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media

    3 Min Read
    Read More
    Catching Up on the Big Tech vs. News Media Showdown in Australia

    Among the dozens of dramatic reports that have crowded the opening act of 2021 came an unprecedented move by big tech against news media in Australia: Facebook made good on prior threats to ban users

    27 May 2021
    3 Min Read
    Read More
    Digital Advertising Tax: What You Need to Know

    Big Tech has faced growing backlash over its dominant role on the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected

    25 May 2021
    4 Min Read
    Read More
    Micro-Influencers in the Newsroom

    The attention economy is making a dramatic shift towards the creator economy and placing influencers at front and center of the evolving digital ecosystem. Venture capitalist Clara Lindh Bergendorff

    20 May 2021
    6 Min Read
    Read More
    Is Bad News Still Good for Business?

    Almost 90% of Americans now obtain their news on digital devices, and one in five find their political news mainly on social media. A 2020 study by Dr. Tyler J. VanderWeele of Harvard T.H. Chan

    2 Min Read
    Read More
    Lineup Systems Partners with McClatchy to Radically Transform their Advertising and Sales Operations

    The McClatchy Company (McClatchy) holds a significant place in the annals of US media, winning more than 50 Pulitzer Prizes over its 160-year history. Today, McClatchy owns and operates more than 30

    13 May 2021
    4 Min Read
    Read More
    CDP, DMP, CLV, and How to Keep Track of All these Acronyms

    Modern marketers have access to a staggering 8,000+ martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and

    3 Min Read
    Read More
    How to Find the Right OMS for More Than 100 Users

    As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few