Lineup Systems has launched Adpoint e-Connect, an easy-to-use e-dispatch solution for Adpoint customers designed specifically to take the hassle out of issuing important customer documents, such as order confirmations, invoices and credit notes.

Lineup Systems today announced that Admeira,Switzerland’s largest marketing company, has selected Adpoint as its system of choice for helping to deliver improved sales and operational performance across the business.

Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language” in print and online. The British publisher has expanded extensively in recent years, successfully branching into lifestyle, educational and financial supplements, events and the visual arts, with its highly-regarded Apollo magazine. Similar to many modern multichannel media companies, its legacy, disparate technology was, however, proving a hindrance rather than a help.

The fourth largest daily newspaper in the US pilots its business with Adpoint by Lineup Systems

There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.

According to Wilf Maunoir, Marketing & Research Director at Metro US, a free daily newspaper published in New York, Boston, and Philadelphia, the structure of the advertising market has changed dramatically, “not so much with the expansion of the Internet, but more really with the introduction of smartphones.”

Pew Research indicates that 77 percent of Americans now own smartphones and with Wi-Fi readily accessible in a vast majority of public spaces, more people are consuming their news on the go and have more options to do so than ever before.

Adpoint App Market Gives Customers Access to More than 50 of Adpoint’s Pre-Built Integrations to Publishing Applications

Broomfield, Colo., May 15, 2018 - Lineup Systems, the leading media sales technology provider, has launched the Adpoint App Market to provide media customers with an online app directory of publishing solutions that have been integrated into Adpoint, its media sales solution. The new marketplace enables Lineup’s customers to easily browse more than 50 of Adpoint’s pre-built integrations to publishing applications being used by its customers worldwide.

How today’s media companies are using advertising spend data to drive new business

By Michael Mendoza

Data is everywhere – at home, at work and in practically every facet of life. The huge influx of big data available to today’s publishers has created enormous opportunities, but it has also created challenges. With so much data coming in, it is difficult to identify what matters and what doesn’t. While every publisher recognizes the importance of audience data, what about harnessing data on your advertisers’ buying behavior?

 Lineup Systems customers can now access Adpoint’s complete media sales solution directly within Salesforce

BROOMFIELD, Colo., Feb. 26, 2018 – Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint’s lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.

According to a new report from the Local Media Association (LMA)*, only 1% of local media leaders strongly agree that their sales reps do a good job when it comes to selling online advertising. That’s 1 person out of 130 local media leaders surveyed.