Lineup Newsroom

    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and economic forecasts are troubling--but on our first virtual panel, Lineup Systems met with three...

    22 October 2020
    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental silos that contribute to disparate audience data and hinder business growth. In this article,...

    20 October 2020
    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our recently-commissioned Adweek report, Combined Revenue Models Gaining Traction in Media Industry, and discuss...

    15 October 2020
    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and residents also tested positive for the virus. At the epicenter of the pandemic, the United States is seeing...

    13 October 2020
    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek, surveyed more than one hundred media executives to find out how they are making this shift, determining...

    08 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
    Read More
    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

    3 Min Read
    Read More
    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

    3 Min Read
    Read More
    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

    13 October 2020
    2 Min Read
    Read More
    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

    2 Min Read
    Read More
    Leading Benelux Publishers Collaborate for Improved Performance, Cost Sharing

    BENELUX, Amsterdam – Leading publishers DPG Media, Mediahuis Nederland B.V. and NDC Mediagroep have officially formed a collaborative ‘Publishers Forum’ as of September. These publishers have

    06 October 2020
    3 Min Read
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    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020
    4 Min Read
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    8 Digital Advertising Trends That Haven't Changed

    It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

    29 September 2020
    19 Min Read
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    Webinar: Preparing for a World Without Third-Party Cookies

    The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

    3 Min Read
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    5 Tips for Building Effective Customer Journeys

    Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of

    22 September 2020