Lineup Newsroom

    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet? In this blog post, we’ll cover the challenges that are preventing some publishers from...

    25 February 2021
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations in digital media will require more creative ways to target ads, and in many cases, this era of...

    23 February 2021
    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry has certainly gotten creative under the crushing strain of the Coronavirus crisis. Just before...

    16 February 2021
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change may keep us on our toes and ensure the day-to-day stays interesting, let's face it, it can also be...

    11 February 2021
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high...

    09 February 2021
    4 Min Read
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    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it

    25 February 2021
    9 Min Read
    Read More
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations

    23 February 2021
    5 Min Read
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    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry

    1 Min Read
    Read More
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change

    1 Min Read
    Read More
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription

    09 February 2021
    3 Min Read
    Read More
    Streaming Media and the Case for Combining Advertising and Subscription Models

    Streaming media companies have been quick to realize the multiple benefits of combining revenue models, and have seized the opportunity to establish thriving subscription and advertising businesses.

    7 Min Read
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    Will Super Bowl Advertising Ever Be The Same?

    As one of the most watched televised sporting events on the planet, the Super Bowl has long established itself as an iconic tradition of American culture that brings together music and entertainment,

    9 Min Read
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    Will News Media Suffer After the 'Trump Bump'? An Analysis

    Donald Trump’s contentious term has been one of the most divisive times in modern American political history, but not everyone suffered. For media publishers ranging from The New York Times to The

    28 January 2021
    2 Min Read
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    Chris Spalding Named Chief Executive Officer of Lineup Systems

    LONDON, United Kingdom - Lineup Systems, the leading SaaS business providing advertising sales software to media companies globally, today announced that its Board of Directors has appointed Chris

    26 January 2021
    4 Min Read
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    Conflicting Revenue Strategies? Here’s How to Reconcile Them

    Publishers worldwide are working to bolster their media organizations’ bottom lines by establishing multiple revenue streams. It’s clear that relying solely on advertising dollars is a risky move in