How today’s media companies are using advertising spend data to drive new business

By Michael Mendoza

Data is everywhere – at home, at work and in practically every facet of life. The huge influx of big data available to today’s publishers has created enormous opportunities, but it has also created challenges. With so much data coming in, it is difficult to identify what matters and what doesn’t. While every publisher recognizes the importance of audience data, what about harnessing data on your advertisers’ buying behavior?

After 22 years, Paddock Publications is updating its print and digital advertising sales platform. To do so, the Arlington Heights, Illinois-based publisher of the Daily Herald selected Lineup Systems' Adpoint media sales solution. The system is on track to go live in late August and Paddock will leverage the new platform to drive efficiencies and revenue growth across its newspapers. It's hoped Adpoint will help the publisher reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies.

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 Lineup Systems customers can now access Adpoint’s complete media sales solution directly within Salesforce

BROOMFIELD, Colo., Feb. 26, 2018 – Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint’s lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.

According to a new report from the Local Media Association (LMA)*, only 1% of local media leaders strongly agree that their sales reps do a good job when it comes to selling online advertising. That’s 1 person out of 130 local media leaders surveyed.

Blaze is “easier, quicker and smarter,” breaking new ground in user interface design for media sales solutions

It’s a UI unlike any other of its kind. Lineup Systems has proudly released Blaze, its new interface to Adpoint, the world’s #1 media sales solution. Introducing significant enhancements over the previous Classic version, Blaze enriches the user experience for all participants across the enterprise, from sales and operations, to finance and IT. Usage of Adpoint is now more intuitive, more personalized, more seamless and faster than ever.

On July 31, 2019, Google will discontinue DoubleClick Sales Manager (DSM), a bolt-on digital order management solution for Google DFP. Publishers and ad networks using DSM have 18 months to find a replacement. Michael Mendoza, CEO of Lineup Systems, shared his advice on how publishers who are using Google’s DSM will need to migrate to another solution in a recent interview with News & Tech editor and publisher Mary L. Van Meter.

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Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s options were to invest in the product or cut it. And cut it they did. As of July 31, 2019, DSM will be removed from service.

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Adpoint will reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies for Paddock Publications

Broomfield, Colo., Jan. 23, 2018 — Paddock Publications has selected Lineup Systems’ Adpoint media sales solution to modernize its print and digital advertising sales processes, leveraging the strength of the system and the industry knowledge of the Lineup Systems team to drive efficiencies and revenue growth throughout the business. Paddock Publications joins an elite set of Lineup Systems customers, all benefiting from the constant innovations delivered through Adpoint.

Former ppi Media CEO joins fast-growing advertising sales solution pioneer

Broomfield, Colo., Jan. 10, 2018 — Lineup Systems, a leading provider of advertising sales technology, has appointed Markus Feldenkirchen as its executive vice president of North America. As a member of the senior leadership team, Feldenkirchen will help guide the company’s North American expansion as it prepares for continued success in 2018.

World’s leading media sales technology provider readies operations for significant North American expansion in 2018

Broomfield, Colo.— Jan. 10, 2018 —Lineup Systems completed 2017 as the leading media sales technology provider, with seven consecutive years of aggressive growth, over 100 employees and more than 200 new publications moving to Adpoint, its cloud-based, multi-channel advertising sales solution. Most recently, Bonnier Publishing, Paddock Publications and Pittsburgh Post-Gazette joined the Lineup Systems client roster.