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Shortening the advertising sales cycle

Sales people bogged down by administration. Systems that don’t talk to each other. Client information that’s hard to get and analyze. If this sounds familiar, you’re not alone. Many of today’s media companies are facing these and other challenges – and are losing time and money as a result. In every single case, their tech is holding them back. With the right kind of automation, the advertising sales cycle can be dramatically shortened. By automating and optimizing workflows, Adpoint by Lineup Systems helps you navigate the advertising sales cycle more quickly and efficiently, from prospect and lead management, through offers and opportunities, to closed deals and referrals.

Metro US takes flight

Metro US

The fourth largest daily newspaper in the US pilots its business with Adpoint by Lineup Systems

There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.

According to Wilf Maunoir, Marketing & Research Director at Metro US, a free daily newspaper published in New York, Boston, and Philadelphia, the structure of the advertising market has changed dramatically, “not so much with the expansion of the Internet, but more really with the introduction of smartphones.”

Pew Research indicates that 77 percent of Americans now own smartphones and with Wi-Fi readily accessible in a vast majority of public spaces, more people are consuming their news on the go and have more options to do so than ever before.

Lineup Systems Launches Adpoint App Market

Adpoint App Market Gives Customers Access to More than 50 of Adpoint’s Pre-Built Integrations to Publishing Applications

Broomfield, Colo., May 15, 2018 - Lineup Systems, the leading media sales technology provider, has launched the Adpoint App Market to provide media customers with an online app directory of publishing solutions that have been integrated into Adpoint, its media sales solution. The new marketplace enables Lineup’s customers to easily browse more than 50 of Adpoint’s pre-built integrations to publishing applications being used by its customers worldwide.

When Data Packs a Punch

How today’s media companies are using advertising spend data to drive new business

By Michael Mendoza

Data is everywhere – at home, at work and in practically every facet of life. The huge influx of big data available to today’s publishers has created enormous opportunities, but it has also created challenges. With so much data coming in, it is difficult to identify what matters and what doesn’t. While every publisher recognizes the importance of audience data, what about harnessing data on your advertisers’ buying behavior?

Lineup Systems’ Adpoint App Now Available on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

 Lineup Systems customers can now access Adpoint’s complete media sales solution directly within Salesforce

BROOMFIELD, Colo., Feb. 26, 2018 – Lineup Systems' Adpoint App is now available on the Salesforce AppExchange, empowering media businesses to connect with their customers, partners and employees in entirely new ways. The Adpoint App delivers one of the most comprehensive media sales solutions on the Salesforce AppExchange. It provides Adpoint’s lead-to-billing functionality within the Salesforce Sales Cloud environment, including Adpoint CPQ (Configure, Price, Quote), complex pricing, workflow and invoicing visibility.

Lineup Systems launches trail-blazing UI for Adpoint

Blaze is “easier, quicker and smarter,” breaking new ground in user interface design for media sales solutions

It’s a UI unlike any other of its kind. Lineup Systems has proudly released Blaze, its new interface to Adpoint, the world’s #1 media sales solution. Introducing significant enhancements over the previous Classic version, Blaze enriches the user experience for all participants across the enterprise, from sales and operations, to finance and IT. Usage of Adpoint is now more intuitive, more personalized, more seamless and faster than ever.

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s options were to invest in the product or cut it. And cut it they did. As of July 31, 2019, DSM will be removed from service.

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Paddock Publications Selects Lineup Systems’ Adpoint Media Sales Solution to Transform Print and Digital Ad Sales Processes

Adpoint will reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies for Paddock Publications

Broomfield, Colo., Jan. 23, 2018 — Paddock Publications has selected Lineup Systems’ Adpoint media sales solution to modernize its print and digital advertising sales processes, leveraging the strength of the system and the industry knowledge of the Lineup Systems team to drive efficiencies and revenue growth throughout the business. Paddock Publications joins an elite set of Lineup Systems customers, all benefiting from the constant innovations delivered through Adpoint.

Lineup Systems Appoints Markus Feldenkirchen to Executive Vice President of North America

Former ppi Media CEO joins fast-growing advertising sales solution pioneer

Broomfield, Colo., Jan. 10, 2018Lineup Systems, a leading provider of advertising sales technology, has appointed Markus Feldenkirchen as its executive vice president of North America. As a member of the senior leadership team, Feldenkirchen will help guide the company’s North American expansion as it prepares for continued success in 2018.

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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