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3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off against walled gardens for audiences’ attention. Your data is only as valuable as it is clean. This is true regardless of what platform(s) your company uses to...

27 February 2020
A Day in the Life of a Digital Media Buyer

Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the most competitive rates possible and across a multitude of carefully curated advertising channels. As the world of marketing and advertising continues to undergo intense...

25 February 2020
Digital Signatures: Yes, They’re Legal, and You Should Be Using Them

Have you ever “signed” a PDF with a picture of your signature and wondered, “Is this legal?” Or maybe you aim for the strictest compliance, so you print out every document, sign with a pen, and send back a scanned copy. The truth is, these conveniences can work for small agreements, but they aren’t always...

18 February 2020
2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust to-do lists—raising brand awareness, attracting new customers, keeping current customers and increasing personalization in their marketing—and these initiatives require a solid digital advertising plan....

13 February 2020
Space to Grow Without Third Party Data: Q&A with NASA’s Social Team

With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach to just about everything. So much so that it seems creativity and cleverness have taken a backseat - but that is changing. ...

11 February 2020
News Articles
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9 7 Min Read
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3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations,

27 February 2020
34 13 Min Read
Read more
A Day in the Life of a Digital Media Buyer

Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements

25 February 2020
155 13 Min Read
Read more
Digital Signatures: Yes, They’re Legal, and You Should Be Using Them

Have you ever “signed” a PDF with a picture of your signature and wondered, “Is this legal?” Or maybe you aim for the strictest compliance,

18 February 2020
189 2 Min Read
Read more
2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20%

13 February 2020
226 Min Read
Read more
Space to Grow Without Third Party Data: Q&A with NASA’s Social Team

How was advertising executed before the internet existed? We set out to find examples of those who were creatively leading the way without the use of third party data. Read about NASA's approach.

11 February 2020
261 7 Min Read
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7 Reasons You Need to Appoint an Adoption Manager

In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on

6 February 2020
189 5 Min Read
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Political Ad Spend Trends That Will Affect Publishers This Year

The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a

4 February 2020
288 13 Min Read
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7 Questions to Ask End Users Before Choosing a New Software System

In the last few decades, media organizations have experienced an unprecedented period of upheaval in which they have had to hugely adapt their selling practices.

29 January 2020
280 12 Min Read
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A Day in the Life of an Ad Ops Professional

Print teams, don’t be fooled by your digital ad operations colleagues’ hefty tech stacks and marketing automation tools—the brain power still lies in the people.

28 January 2020
299 7 Min Read
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Having Trouble With Your RFP? Try This Template

When the time comes to replace one or more software solutions in your tech stack, the process of getting your entire organization together to confirm

23 January 2020
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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