Newsroom

Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook, Google, Amazon and Apple - or sometimes collaborate with them! Read on for Mark Fitzgerald's key takeaways (first published here), and the webinar recording. Google, Facebook and Amazon: Compete or...

21 May 2020
5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility” as some of the main challenges they face today. The root of the problem frequently lies in outdated IT systems, unable to cope with the complex realities and speed of...

19 May 2020
Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to gain exposure for their brands in front of a captive audience. Global in-app spend on video games grew by over 12% from 2018 to...

12 May 2020
How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the crisis, while 50% of small businesses polled in a Goldman Sachs survey said they may not survive the next three months. Publishers have...

7 May 2020
3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies simplify their IT infrastructure and drive business growth. Adpoint’s CRM and Finance modules are recognized as best-in-class, but Adpoint offers other features such as integrations that...

5 May 2020
News Articles
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35 62 Min Read
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Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

21 May 2020
132 13 Min Read
Read more
5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility”

19 May 2020
489 5 Min Read
Read more
Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to

12 May 2020
580 6 Min Read
Read more
How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut

7 May 2020
661 13 Min Read
Read more
3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its

5 May 2020
571 14 Min Read
Read more
Can You Really “Future-Proof” a Media Business?

Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies

30 April 2020
1003 15 Min Read
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The Best COVID-19 Advice for Publishers [7 Tips]

The global coronavirus pandemic has had a staggering impact on lives and livelihoods around the world, and the publishing industry has not escaped the upheaval.

28 April 2020
622 Min Read
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8 Things Every Publisher Must Do to Make Ad Buying Easy (And Increase Revenue!) 

Marketers in almost every industry are cutting advertising spend, and the publishing industry is feeling the effects. The difference between media organizations who survive during this time

23 April 2020
671 8 Min Read
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10 Thought Leaders in the Publishing Industry to Follow Now

Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges,

21 April 2020
588 7 Min Read
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How to Find Short-Term Revenue Opportunities with Adpoint 

  With ad spending down more than 30% across digital and traditional channels, publishers are scrambling for short-term revenue opportunities. Digiday platforms reporter Max Willens said earlier this week, “Flexibility is

16 April 2020
UPCOMING EVENTS
08 July Digiday Publishing Summit 2020
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference

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