Newsroom

Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because Adpoint is designed to be flexible for your business, managing orders for a specific channel, such as events, is incredibly easy and versatile. Best of all, you can still enjoy...

7 November 2019
If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys. Yet, despite the growing interest, a large part of the industry still believes outdated misconceptions around the topic in general.  Programmatic guaranteed is programmatic advertising in its simplest form. It...

5 November 2019
Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the "A-Z Glossary of Digital Advertising Terms," and we were blown away by the response! Many of you downloaded the guide and sent us notes asking for more. Turns out, we can all benefit from a refresher from time to time, especially in an industry that is constantly evolving. In...

31 October 2019
Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The Washington Post, according to The Wall Street Journal.  Dedicated to journalism, the News tab intends to give users more control over the news they read, however, publishers aren’t completely sold on the concept.  Facebook News will...

29 October 2019
Overcoming Third-Party Data Dependence: Experts Weigh In

In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry is still trying to piece together, and most current data-centric content is inspired by fear and based on opinion. Our end-goal? To share facts and helpful tips proven successful by...

22 October 2019
4 Simple Tips for Surviving a Cookie-Less Future

As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will bring inevitable challenges, and 2020 will be no exception. Data regulation, privacy and transparency issues remain unresolved, all leading to what may be the “death of the cookie.”  Online advertising that isn’t reliant on...

15 October 2019
News Articles
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55 15 Min Read
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Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because

7 November 2019
348 9 Min Read
Read more
If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.

5 November 2019
209 3 Min Read
Read more
Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the

31 October 2019
171 Min Read
Read more
Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The

29 October 2019
259 3 Min Read
Read more
Webinar: “Can You ‘Talk-the-Talk’ of Digital Advertising?”

In partnership with America’s Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching

24 October 2019
224 Min Read
Read more
Overcoming Third-Party Data Dependence: Experts Weigh In

In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry

22 October 2019
455 17 Min Read
Read more
An In-Depth Guide to Data Management Platforms (DMPs)

Have you ever wondered how marketers find the right places to advertise given that there are billions of websites live on the web? Here’s a

17 October 2019
284 13 Min Read
Read more
4 Simple Tips for Surviving a Cookie-Less Future

As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will

15 October 2019
272 12 Min Read
Read more
Sales Teams MUST Understand How They Differ From Big Tech

This article was first published as “Yes, publishers can compete with Google (here’s how)” on Digital Content Next, of which Lineup Systems is a supporting

10 October 2019
247 Min Read
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Will the Taboola-Outbrain Merger Impact Adpoint?

Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the

8 October 2019
UPCOMING EVENTS
12 November FIPP World Media Congress
12 November FIPP World Media Congress Las Vegas, Nevada
13 November Webinar Wednesday - 13.3 Release Webinar
19 November FUSE Media Summit - The Convergence of Technology and Media Philadelphia | USA

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