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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content accessible to the billions of people using the search engine every day, also for free. In return, Google gets usage and clicks on paid ads adjacent to...

17 September 2019
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
News Articles
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57 17 Min Read
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Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have

19 September 2019
101 15 Min Read
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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google

17 September 2019
94 5 Min Read
Read more
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
87 13 Min Read
Read more
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies

11 September 2019
505 11 Min Read
Read more
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
742 14 Min Read
Read more
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data

3 September 2019
599 11 Min Read
Read more
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
683 16 Min Read
Read more
5 Strategies Media Companies Are Using to Drive Digital Revenue

  Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven

26 August 2019
754 14 Min Read
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5 Ways to Bundle Your Inventory to Increase Sales

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time.

23 August 2019
111 4 Min Read
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Lineup Systems Joins Digital Content Next as Supporting Member

Lineup Systems announced today that they’ve signed on as a supporting member of Digital Content Next (DCN), a trade organization dedicated to “serving the unique

22 August 2019
UPCOMING EVENTS
23 September INMA Media Innovation Week Hamburg, Germany
26 September Annual Global User Conference 2019 Banking Hall, London, UK
02 October Webinar Wednesday - Release 12.9 Webinar
03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

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