Lineup Systems has enjoyed a busy second exhibition day at the Wan IFRA World Publishing Expo 2014 in Amsterdam.
The Lineup Systems team were on hand to demo their flagship advertising sales system AdPoint to news publishers and multi-channel media companies looking to strengthen their advertising business through automation, thereby increasing sales, reducing costs and improving profitability.
Lineup Systems has reported another year of record growth with year-on-year revenue growth of over 100% for a second year running (financial year to June 30 2014) with new client deals being signed with media businesses as diverse as UK portal Mumsnet and Mexico’s second largest publisher Grupo Expansiόn.
In addition implementations of its web-based system AdPoint went live at Swedish news group Expressen and News UK, the latter for both cross-platform advertising and self-service classifieds. The past year saw more than 3000 users added across 5 new deployments which included News Corp Australia, De Telegraaf, News UK, Expressen and NDC.