Lineup Attends WAN-IFRA 2015 at Stand 1.3235


Who we are: Lineup is the fastest-growing company in our sector globally with over 100% year-on-year growth. Our international team are all media industry professionals who understand our media clients’ strategic and commercial objectives and provide insight and technical solutions that help to achieve these.

Request DemoWhat we do: Our web based system AdPoint enables media companies to improve their planning, CRM, ad booking, production, transparency and collaboration, finance management and performance analytics. These powerful tools can be hosted, cloud based or locally installed, and are easily customised to your business and updated at a click.

Where we are: Lineup has installations in 33 countries with 8,000 users in 21 languages around the world. Since 2002 our products have generated over £15 billion in advertising revenue for over 1600 titles, sites and stations for the world’s largest media companies.

Our clients include: Leading and ambitious media companies such as Abu Dhabi Media, Amedia, Expressen, Grupo Expansión, Kent Messenger Group, Metro International, Mumsnet, NDC mediagroep, Net-a-Porter, News Corp Australia, News UK, Telegraph Media Group, Telegraaf Mediagroep, Time Inc. UK, Time Out London, Time Out New York.

Why we are market leaders: Our system AdPoint has unrivalled agility, breadth and depth of capability. Its open architecture allows total flexibility and scalability whether locally hosted, web- or cloud-deployed. Its deep integrations with any 3rd party system or ad server allows seamless flows of real time infor­mation so that sales teams can sell more relevant, sophisticated packages, more quickly.

AdPoint — our multi-channel advertising management solution — provides:

High performance CRM: World-class CRM features that enable sales teams to identify opportunities and generate leads from anywhere in the world using any web-enabled device.

AdPoint Booking: A complete cross-media advertising booking solution covering a diverse range of booking types for each channel, natively integrated.

Integrated Finance solution: fully integrated credit control, invoicing and cash management for finance directors and directors.

AdPoint Analytics: Comprehensive integrated reporting and analytics, giving management complete visibility of company performance.

We are truly multi-channel, and always have been:

Digital: Complete booking solution covering all digital channels and sales types: goal based, time bound, cost and more.

Print: Print publishing solutions covering sales booking for all types of advert

Inserts: Integrated inserts booking module provides an unprecedented preview and forward management of inserts inventory.

Broadcast: Broadcast optimised booking solution for audience, sponsorship, or spot based sales.

Events: Event exhibition booking system covering exhibitor, print and digital bookings.

Outdoor: Integrated CRM and booking system for time-based and audience-based advertisements.

Our results: Our solutions are commercially focused and aim for a swift ROI:

  • 203% increase in proposals and 74% increase in calls — Metro Holland
  • 23% decrease in discounts and £5.4m ROI within first 6 months — Abu Dhabi Media
  • 72% decrease in credit notes — Metro Mexico

Lineup clearly understood our business goals and aggressive timelines and were able to take an extremely complex operation live in just three months—an incredible feat.
Mark Nouwen
Mark Nouwen
former Business Information Manager, Telegraaf Media Groep


  • Our high performance system AdPoint was purpose designed as a full-featured, integrated multi-channel system from its inception
  • AdPoint contains no legacy software and is continuously enriched and updated to pre-empt industry developments and innovations
  • AdPoint is 100% web/cloud based which enables rapid deployment and agility – clients see our updates instantly when they refresh their browsers.
  • We serve a global client base with our teams in USA, Europe, South Africa and Australia.
  • Our network of industry partners reinforces our local market knowledge and implementation capabilities.



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Telephone: +44 (0)20 3440 2400


Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone +49 40 2274 3360


DE Lineup Attends WAN-IFRA 2015 at Stand 1.3235


Lineup Systems is the world’s leading provider of advertising sales technology.





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