How will the upcoming Google DMS change affect your business?

On July 31, 2019, Google will discontinue DoubleClick Sales Manager (DSM), a bolt-on digital order management solution for Google DFP. Publishers and ad networks using DSM have 18 months to find a replacement. Michael Mendoza, CEO of Lineup Systems, shared his advice on how publishers who are using Google’s DSM will need to migrate to another solution in a recent interview with News & Tech editor and publisher Mary L. Van Meter.



Lineup Systems is the world’s leading provider of advertising sales technology.





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