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Paddock Publications implements solution to transform print, digital ad operations

After 22 years, Paddock Publications is updating its print and digital advertising sales platform. To do so, the Arlington Heights, Illinois-based publisher of the Daily Herald selected Lineup Systems' Adpoint media sales solution. The system is on track to go live in late August and Paddock will leverage the new platform to drive efficiencies and revenue growth across its newspapers. It's hoped Adpoint will help the publisher reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies.

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