Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies simplify their IT infrastructure and drive business growth.
Adpoint’s CRM and Finance modules are recognized as best-in-class, but Adpoint offers other features such as integrations that make it an excellent choice for media companies who want to supercharge their IT ecosystem.
Part of designing and delivering a game-changing media solution is knowing when to build and when to partner—and Lineup’s 100+ integration partners help make Adpoint top notch. Here are three key Adpoint integrations for digital teams.
3 Powerful Digital Integrations
1 – Xandr
Xandr, formerly known as AppNexus and owned by AT&T, offers one of the largest collections of digital, film, and television properties on the planet. Xandr’s data insights, premium content, and direct-to-consumer distribution enable advertisers to reach targeted audiences at scale with premium, brand-safe inventory.
Xandr Invest, the company’s new strategic buying platform, made headlines recently with an ambitious goal to reinvent the way TV is bought, sold, and optimized. Xandr Invest will streamline campaign execution and give media buyers greater insight into projected reach prior to purchase.
While Xandr offers a wide range of products and services, Adpoint users get the most benefit from Lineup’s ad server integration with Xandr. Although the majority of Lineup’s customers use Google’s product suite, an increasing number of companies are requesting integrations outside of platforms owned by the walled gardens.
As the industry evolves, Lineup has a responsibility to evolve with it. When media companies decide to pivot from Google, Xandr offers an excellent alternative. Xandr was built for a programmatic-first approach, and offers a suite of tools for advanced yield management across various platforms. While Google Ad Manager is a solid option for smaller publishers, organizations with more complex monetization requirements often choose Xandr.
2 – Google Ad Manager
Google Ad Manager enables brands across industries to increase advertising revenue and improve customer experience all from one scalable, user-friendly platform. Google Ad Manager supports native, video, and custom ads, as well as live TV and in-app content.
The solution’s campaign and yield management capabilities allow advertisers to manage their inventory with ease and automatically optimizes their campaigns. It also offers detailed, actionable analytics.
Google Ad Manager is hands-down the most widely used sell-side ad server, and Adpoint aligns seamlessly with its functionality and features for both traditional direct and programmatic direct advertising.
Whether an Adpoint user needs to do something as simple as entering order details, or something more complex like custom targeting at the creative level, Lineup has our customers covered. We stay on top of any changes to Google Ad Manager to eliminate the need for duplicate data entry caused by working in multiple platforms.
3 – Ad-Juster
Recently acquired by DoubleVerify, Ad-Juster provides digital advertising measurement products to publishers, agencies, ad networks, and ad-tech platforms. Ad-Juster helps customers optimize performance and drive revenue while streamlining workflows.
Ad-Juster’s scalable solution for both direct and programmatic business enables mediabuy-side professionals to monitor campaign pacing and troubleshoot issues. It also aggregates data to facilitate powerful comparisons, enabling customers to improve performance.
Ad-Juster offers Lineup’s Adpoint users greater insight into campaign management. When users have to manage campaigns based on third party data, monitoring, reporting, and billing is determined by that data rather than their ad server reporting.
With Ad-Juster’s advanced data and reporting for various third party systems, the integration normalizes data and helps eliminate discrepancies across multiple ad platforms. This allows users to store third-party delivery data against each ad in Adpoint along with their first-party delivery numbers.
Accelerate your growth
Contact us to learn more about how Lineup’s Adpoint media sales management solution can help your organization achieve its revenue goals.