For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with
The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off against walled gardens for audiences’ attention.
Your data is only as valuable as it is clean. This is true regardless of what platform(s) your company uses to store and manage customer information. When you’re up against a deadline, the last thing you want is to be worried about the accuracy of your data. Enter the database audit.
Auditing your databases enables you to track and understand how your records are used and gives you visibility into any risks of misuse or breaches. When you conduct an audit, you can monitor each interaction with the data and log it to an audit trail. This will provide insight into which records were touched when and by whom. Regular database audits can help your business run more smoothly and securely. In this article, we’ll cover where you should focus your efforts and how to get started.
Auditing your databases doesn’t have to be a daunting task. Here are a few areas to hone in on:
Now that you see the value a database audit can offer your business, you may be wondering when you’re going to find the time to get it done. You don’t have to tackle this task alone. As a leading provider of media sales technology, Lineup Systems’ database auditing service allows you to optimize business performance without a ton of legwork on your end.
We will capture a referenceable record of changes within your database so that you can dive deeper into your change record for compliance purposes. We’ll also monitor your most important data tables for you automatically, and provide running reports to your team.
Customers including Telegraph Media Group, The New York Times, Admeira, Hearst Magazines, and Singapore Press Holdings all rely on Lineup’s database auditing service. If you’re interested in joining the ranks, contact us to learn more.
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Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes
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