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3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
Publishers Are Moving to Marketing Services: Here’s How

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
5 Strategies Media Companies Are Using to Drive Digital Revenue

  Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven to work well for leading media companies today? Working with many of the world's leading media organizations, we've seen some of the most innovative ideas for revenue diversification, which is...

26 August 2019
News Articles
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3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
50 13 Min Read
Read more
Publishers Are Moving to Marketing Services: Here’s How

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies

11 September 2019
465 11 Min Read
Read more
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
689 14 Min Read
Read more
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data

3 September 2019
536 11 Min Read
Read more
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
645 16 Min Read
Read more
5 Strategies Media Companies Are Using to Drive Digital Revenue

  Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven

26 August 2019
669 14 Min Read
Read more
5 Ways to Bundle Your Inventory to Increase Sales

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time.

23 August 2019
102 4 Min Read
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Lineup Systems Joins Digital Content Next as Supporting Member

Lineup Systems announced today that they’ve signed on as a supporting member of Digital Content Next (DCN), a trade organization dedicated to “serving the unique

22 August 2019
327 7 Min Read
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Free Digital Advertising Glossary to Print, Search & Save

As digital advertising continues to rapidly evolve, so does the vocabulary. Even the most interested among us can have a hard time keeping up. Whether

21 August 2019
618 11 Min Read
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5 Steps to a Winning CRM Strategy for Your Media Business

If I had a dollar for every time a media company executive had asked me what they could do TODAY to grow their revenue; I

21 June 2019
UPCOMING EVENTS
17 September Elevate! Conference- Bringing Local Media Digital Strategies to Higher Altitudes Chicago, Illinois
26 September Annual Global User Conference 2019 Banking Hall, London, UK
02 October Webinar Wednesday - Release 12.9 Webinar
03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

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