Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95% of companies are leveraging data to fuel opportunities for predicting customer behavior and driving revenue.
However, without the right technology to manage your data, your team could be wasting valuable time on tasks like gathering data instead of acting on it, which hinders your media organization’s growth.
Modern, flexible, cloud-based media sales technology offers robust reporting capabilities and enables publishers to optimize their sales processes and increase their bottom lines—with no complex IT infrastructure necessary. In this article, we’ll explore 8 ways to save time and money with a media sales solution built for business in today’s world.
Business analysts and finance teams alike are all too familiar with spending tedious hours upon hours collecting data from myriad sources, then attempting to stitch the information together. If your finance team is dedicating a significant amount of their day to pulling revenue figures for your sales team so sales can see how they’re performing against budget, you need to put an end to this madness.
Your employees’ time would be better spent interpreting and acting on your data to gather insights and make business improvements. Manually wrangling data is not only inefficient, it also leaves room for error. Nearly 90% of executives say incorrect data stifles their ability to deliver solid customer experiences. This is especially problematic considering that the average company considers 25% of its data to be inaccurate.
Poor data hygiene can impact your marketing and sales teams’ business decisions, lower their productivity, and harm your bottom line. However, investing in the right technology can help you get back on track.
Nearly 80% of companies report using data to increase conversions and acquire new customers, which means it’s to your benefit to gain a deep understanding of the marketing and sales data your media organization collects. You need to know how to store, analyze, and use this data to drive your business forward.
With an advanced media sales analytics solution, scenarios such as your finance team manually pulling revenue figures for sales will instantly become obsolete. Your sales staff will have all the information they need at their fingertips, and your finance staff will have their time freed up to add value to your company in more meaningful ways.
Technology like Lineup Systems’ Adpoint 360 Analytics is built into our Adpoint media sales software and integrates with other Lineup solutions like Ad2Order and Marketplace. It’s easy to use and allows you to act on your data quickly rather than spending precious time gathering information.
In today’s rapidly changing, hyper-competitive media landscape, you can’t afford to let outdated technology, disparate data, and poor data hygiene slow you down. Boasting impressive media intelligence technology, Lineup Systems’ Adpoint media sales solution gives you the flexibility to collect data from all internal sources and even third-party tools. Explore Adpoint 360 Analytics.