Author Afton Brazzoni

Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has

Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health

This year has been more challenging than publishers and advertisers alike could have ever anticipated. In this new era we find ourselves in, digital transformation has accelerated at a rapid pace and

Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to

Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

    If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5

  Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

  Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the