Author Afton Brazzoni

    Afton Brazzoni
    Bio

    Afton’s background in journalism and experience in marketing and communications over the past decade have positioned her to tell rich stories about the tech and media industries across various publications and platforms.

    Bauer adopts Adpoint across commercial print, digital, & events bookings

    BROOMFIELD, CO: The Germany-based media group has entered a three-year contract with Lineup to supply 300 of its users across its UK Publishing division with a single point of entry across its print, digital and events operations.  Bauer will soon be using Adpoint to manage all booking phases, from...

    02 December 2021
    Why We Love Working in the Media Industry

    It is no secret that Lineup has a passion for the media industry and empowering our customers' success: it’s how we were founded in 2009 and how we move forward with product innovation, with our media companies and partners at the center. To ensure we’re engaging with them and getting all their...

    23 November 2021
    How Lineup Has Faced Cybersecurity Challenges - and How You Can, Too

    The last 18 months has seen every company in the world having to make big changes to their ways of working in order to adapt to lockdowns, travel restrictions, and increased Zoom meetings that have come from a global pandemic - Lineup included. Most office-based roles had to shift very quickly to...

    16 November 2021
    Outgrown Your Homegrown Solution?

    While the media industry has experienced rapid digital transformation over the past few years, many companies are still relying on homegrown technology solutions for business-critical tasks. These systems offer a level of comfort due to their familiarity, but it’s often a false sense of security....

    09 November 2021
    Guide to Buying Enterprise Technology: Who Drives Your Company Goals?

    Buying enterprise technology for your media organization can be a complex task, but if one of your solutions is on its last legs, it’s critical that you act before the system becomes a drain on your productivity—or worse, a risk to your company’s security. The media industry, like virtually all...

    02 November 2021
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    Will 5G Be a Gamechanger for Media Owners?

    Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G

    29 July 2021
    3 Min Read
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    The Return of Out-of-Home Advertising?

    Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

    4 Min Read
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    Lineup’s 2021 Digital Advertising Trends: A Half Year Report

    It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the

    4 Min Read
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    Finding the Right CRM for More Than 100 Users

    As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the

    3 Min Read
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    Is There a Solution to Ad Fraud?

    Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact

    3 Min Read
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    What are FLoC and the Privacy Sandbox, and Why Does it Matter to Publishers?

    Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to

    3 Min Read
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    Programmatic vs. Direct Sales: Which is Best Suited for Growth in 2021?

    The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly

    3 Min Read
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    Digital Advertising Tax: What You Need to Know

    Big Tech has faced growing backlash over its dominant role on the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected

    25 May 2021
    4 Min Read
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    CDP, DMP, CLV, and How to Keep Track of All these Acronyms

    Modern marketers have access to a staggering 8,000+ martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and

    3 Min Read
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    How to Find the Right OMS for More Than 100 Users

    As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few