Author Afton Brazzoni

    Afton Brazzoni
    Bio

    Afton’s background in journalism and experience in marketing and communications over the past decade have positioned her to tell rich stories about the tech and media industries across various publications and platforms.

    The Surprising Demographic Monetized by Gaming Apps

    Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has evolved significantly since the late 1970s and early 1980s when Space Invaders, Pac-Man, and Donkey...

    12 January 2021
    Nope, the Fake News Era Isn't Over Yet

    From the time he first announced his candidacy to a rocky transfer of power in early 2021, Donald Trump’s campaign and presidency remained a complex relationship for the majority of media organizations. For most, he ensured a constant stream of content ranging from egregious to entertaining, but as...

    07 January 2021
    2021 Digital Advertising Trends Your Whole Team Should Talk About

    Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health crisis and the economic fallout that ensued. As we look forward to 2021, it’s likely that several new...

    05 January 2021
    A Quick Guide to Securing Your Remote Workforce Through 2021

    Even with promising vaccine news making headlines, it's likely that many businesses will be working remotely for some (or all) of 2021. And if there's one thing 2020 has taught us all, it's that there is no such thing as over preparing. While employees adjust to long-term working from home and the...

    03 December 2020
    Audience-Based Selling is Powered By a Robust Subscription Offering

    Throughout the history of advertising, advertisers have traditionally sold ads by utilizing space to place inventory or services in front of buyers. In print advertising, for instance, advertisers sold space on a page that would reach a certain number of regular readers, but as print publishers...

    01 December 2020
    3 Min Read
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    The Surprising Demographic Monetized by Gaming Apps

    Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has

    4 Min Read
    Read More
    2021 Digital Advertising Trends Your Whole Team Should Talk About

    Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health

    3 Min Read
    Read More
    6 Publishing Industry Changes We’re Thankful For

    This year has been more challenging than publishers and advertisers alike could have ever anticipated. In this new era we find ourselves in, digital transformation has accelerated at a rapid pace and

    24 November 2020
    3 Min Read
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    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to

    19 November 2020
    3 Min Read
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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

    4 Min Read
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    What to Do When Your Legacy System Is Sunsetting [5 Tips]

        If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5

    29 October 2020
    3 Min Read
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    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

    3 Min Read
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    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

    2 Min Read
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    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

    4 Min Read
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    8 Digital Advertising Trends That Haven't Changed

    It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

    29 September 2020