Author Afton Brazzoni

    Afton Brazzoni
    Bio

    Afton’s background in journalism and experience in marketing and communications over the past decade have positioned her to tell rich stories about the tech and media industries across various publications and platforms.

    A Year After Initial Lockdowns, Here’s How Subscriptions Are Doing

    Now that the world has been living with the COVID-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis has had on publishers large and small. While the advertising side of nearly every media business took...

    22 April 2021
    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect, analyze, and segregate audience data that can be leveraged for financial benefit. Whereas historically...

    20 April 2021
    What is Customer Lifetime Value?

    It’s imperative for all media organizations to be able to identify and prioritize their most valuable customers in terms of both audiences and advertisers. While technology solutions such as customer data platforms can help you gain a deep understanding of your audience, the customer lifetime value...

    15 April 2021
    14 Insightful Quotes About Advertising & Subscription Collaboration

    "[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and shouldn’t be simply giving it away without confidence or certainty in the revenue they are generating."...

    13 April 2021
    7 Little Changes That'll Make a Big Difference With Your Subscription Software

    As publishers globally are recognizing the value of subscriptions both for brand trust and also revenue generation, they need to ensure their subscription management platforms are optimized for their needs. To deliver the best customer experience, here are 7 changes you can implement with your...

    08 April 2021
    3 Min Read
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    A Year After Initial Lockdowns, Here’s How Subscriptions Are Doing

    Now that the world has been living with the COVID-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis

    3 Min Read
    Read More
    What is Customer Lifetime Value?

    It’s imperative for all media organizations to be able to identify and prioritize their most valuable customers in terms of both audiences and advertisers. While technology solutions such as customer

    15 April 2021
    3 Min Read
    Read More
    The Biggest Problem With Recording Recurring Revenue, And How You Can Fix It

    As a publisher with a subscription model, delivering consistent value to your customers is mission-critical if you want to retain their business and maintain a healthy level of recurring revenue. 

    4 Min Read
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    8 Paywall Experiments to Try This Year

    The internet, social media, smartphones, and 24-hour news cycles have transformed the publishing industry over the past few decades. The organizations that have thrived through the chaos have done so

    3 Min Read
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    How Your Subscription Funnel Impacts Advertising Revenue

    Advertising has been fueling publishers' revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue,

    3 Min Read
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    A Year After Lockdown, Here’s How Advertising is Doing

    This week marks one year since the global coronavirus crisis was declared a pandemic. The public health emergency sent markets into turmoil and prompted companies of all sizes across multiple

    10 Min Read
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    16 Subscription Terms Every Advertising Professional Should Know

    Subscription business models have cemented themselves as a dominant feature on the media landscape and an essential complement to traditional advertising models. Subscriptions are also a fan favorite

    04 March 2021
    4 Min Read
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    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it

    25 February 2021
    3 Min Read
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    Streaming Media and the Case for Combining Advertising and Subscription Models

    Streaming media companies have been quick to realize the multiple benefits of combining revenue models, and have seized the opportunity to establish thriving subscription and advertising businesses.

    4 Min Read
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    Conflicting Revenue Strategies? Here’s How to Reconcile Them

    Publishers worldwide are working to bolster their media organizations’ bottom lines by establishing multiple revenue streams. It’s clear that relying solely on advertising dollars is a risky move in