Author Afton Brazzoni

    Afton Brazzoni
    Bio

    Afton’s background in journalism and experience in marketing and communications over the past decade have positioned her to tell rich stories about the tech and media industries across various publications and platforms.

    Programmatic Glossary for 2022

    As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves with new terms being added to our advertising lexicons, we’ve created a handy guide to...

    18 January 2022
    Lineup announces development of much-anticipated CRM enhancements for easier connections with marketing automation tools

    BROOMFIELD, CO:  The product team at Lineup has announced phase one of a much-anticipated CRM enhancement that will allow for simpler, more user-friendly connections to marketing automation tools.   The update will undoubtedly bring sales and marketing teams closer together by enabling easier...

    11 January 2022
    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital...

    04 January 2022
    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the Lineup team has put in to deliver innovative products to our customers and how well the team work...

    28 December 2021
    How to Evaluate Technology Options: Guide to Buying Enterprise Technology

    When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your company goals for the new tech, then identify gaps within your organization that the solution must...

    21 December 2021
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    Will 5G Be a Gamechanger for Media Owners?

    Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G

    29 July 2021
    3 Min Read
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    The Return of Out-of-Home Advertising?

    Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

    4 Min Read
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    Lineup’s 2021 Digital Advertising Trends: A Half Year Report

    It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the

    4 Min Read
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    Finding the Right CRM for More Than 100 Users

    As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the

    3 Min Read
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    Is There a Solution to Ad Fraud?

    Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact

    3 Min Read
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    What are FLoC and the Privacy Sandbox, and Why Does it Matter to Publishers?

    Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to

    3 Min Read
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    Programmatic vs. Direct Sales: Which is Best Suited for Growth in 2021?

    The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly

    3 Min Read
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    Digital Advertising Tax: What You Need to Know

    Big Tech has faced growing backlash over its dominant role on the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected

    25 May 2021
    4 Min Read
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    CDP, DMP, CLV, and How to Keep Track of All these Acronyms

    Modern marketers have access to a staggering 8,000+ martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and

    3 Min Read
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    How to Find the Right OMS for More Than 100 Users

    As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few