Author Afton Brazzoni

    Afton Brazzoni

    Afton’s background in journalism and experience in marketing and communications over the past decade have positioned her to tell rich stories about the tech and media industries across various publications and platforms.

    Programmatic Glossary for 2022

    As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves with new terms being added to our advertising lexicons, we’ve created a handy guide to...

    18 January 2022
    Lineup announces development of much-anticipated CRM enhancements for easier connections with marketing automation tools

    BROOMFIELD, CO:  The product team at Lineup has announced phase one of a much-anticipated CRM enhancement that will allow for simpler, more user-friendly connections to marketing automation tools.   The update will undoubtedly bring sales and marketing teams closer together by enabling easier...

    11 January 2022
    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital...

    04 January 2022
    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the Lineup team has put in to deliver innovative products to our customers and how well the team work...

    28 December 2021
    How to Evaluate Technology Options: Guide to Buying Enterprise Technology

    When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your company goals for the new tech, then identify gaps within your organization that the solution must...

    21 December 2021
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    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

    4 Min Read
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    8 Digital Advertising Trends That Haven't Changed

    It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

    29 September 2020
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    How Political Ad Spend During COVID Compares to Past Election Cycles

        Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially

    3 Min Read
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    5 Questions Ad Sales Reps Should Ask Their Audience Teams

        The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also

    10 September 2020
    3 Min Read
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    Working From Home Indefinitely? Focus on These 4 Areas

    The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in

    08 September 2020
    3 Min Read
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    SMB Media Buyer Reveals What They Look for When Placing Media Buys

    Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

    03 September 2020
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    8 Things Publishers Can Learn From Social Media Self-Service

    As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

    4 Min Read
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    6 Things the News Industry Can Learn from the Subscription Economy

    Growing numbers of publishers have turned to subscription models to make up for lost advertising revenue since the COVID-19 pandemic began. Subscription models don’t only benefit publishers, though.

    3 Min Read
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    8 Steps to Start Offering Marketing Services as a Publisher

    Publishers worldwide are turning to agency business models, offering marketing services to their advertisers in an effort to diversify revenue. Nowadays, it’s not uncommon for media organizations to

    13 August 2020
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    Publishers Are Becoming Agencies—Here’s Why

      Publishers have begun to offer marketing services in increasing numbers over the past few years. This marks an important change in the relationships media organizations have traditionally held with

    11 August 2020