Author Ali Gordon

As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and economic forecasts are troubling--but on our first virtual panel, Lineup Systems met with three...

  Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental silos that contribute to disparate audience data and hinder business growth. In this article,...

  Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our recently-commissioned Adweek report, Combined Revenue Models Gaining Traction in Media Industry, and discuss...

Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and residents also tested positive for the virus. At the epicenter of the pandemic, the United States is seeing...

Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek, surveyed more than one hundred media executives to find out how they are making this shift, determining...