Author Ali Gordon

    Ali Gordon
    Bio

    Ali's passion for journalism, advocacy and strategic communications lead her to investigate the business world of media in an effort to understand what makes our world tick. For nearly a decade, Ali has worked as a senior strategist for several non-profit and advocacy groups. She now spends her time researching, writing and consulting for news media, human rights advocacy and non-profit organizations.

    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and economic forecasts are troubling--but on our first virtual panel, Lineup Systems met with three...

    22 October 2020
    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental silos that contribute to disparate audience data and hinder business growth. In this article,...

    20 October 2020
    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our recently-commissioned Adweek report, Combined Revenue Models Gaining Traction in Media Industry, and discuss...

    15 October 2020
    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and residents also tested positive for the virus. At the epicenter of the pandemic, the United States is seeing...

    13 October 2020
    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek, surveyed more than one hundred media executives to find out how they are making this shift, determining...

    08 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
    Read More
    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

    13 October 2020
    3 Min Read
    Read More
    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020