Author Ali Gordon

    Ali Gordon
    Bio

    Ali's passion for journalism, advocacy and strategic communications lead her to investigate the business world of media in an effort to understand what makes our world tick. For nearly a decade, Ali has worked as a senior strategist for several non-profit and advocacy groups. She now spends her time researching, writing and consulting for news media, human rights advocacy and non-profit organizations.

    The Surprising Demographic Monetized by Gaming Apps

    Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has evolved significantly since the late 1970s and early 1980s when Space Invaders, Pac-Man, and Donkey...

    12 January 2021
    Nope, the Fake News Era Isn't Over Yet

    From the time he first announced his candidacy to a rocky transfer of power in early 2021, Donald Trump’s campaign and presidency remained a complex relationship for the majority of media organizations. For most, he ensured a constant stream of content ranging from egregious to entertaining, but as...

    07 January 2021
    2021 Digital Advertising Trends Your Whole Team Should Talk About

    Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health crisis and the economic fallout that ensued. As we look forward to 2021, it’s likely that several new...

    05 January 2021
    A Quick Guide to Securing Your Remote Workforce Through 2021

    Even with promising vaccine news making headlines, it's likely that many businesses will be working remotely for some (or all) of 2021. And if there's one thing 2020 has taught us all, it's that there is no such thing as over preparing. While employees adjust to long-term working from home and the...

    03 December 2020
    Audience-Based Selling is Powered By a Robust Subscription Offering

    Throughout the history of advertising, advertisers have traditionally sold ads by utilizing space to place inventory or services in front of buyers. In print advertising, for instance, advertisers sold space on a page that would reach a certain number of regular readers, but as print publishers...

    01 December 2020
    4 Min Read
    Read More
    Nope, the Fake News Era Isn't Over Yet

    From the time he first announced his candidacy to a rocky transfer of power in early 2021, Donald Trump’s campaign and presidency remained a complex relationship for the majority of media

    07 January 2021
    4 Min Read
    Read More
    Audience-Based Selling is Powered By a Robust Subscription Offering

    Throughout the history of advertising, advertisers have traditionally sold ads by utilizing space to place inventory or services in front of buyers. In print advertising, for instance, advertisers

    01 December 2020
    3 Min Read
    Read More
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

    6 Min Read
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    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

    5 Min Read
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    Subscriptions Can Protect Media Credibility in Fake News Era [Opinion]

    Fake news. Misinformation.  News avoidance. Alternative facts. Cyber propaganda. 

    27 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
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    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

    13 October 2020
    3 Min Read
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    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020