Author Lineup Systems

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    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to adapt their revenue models to make up for the shortfall.

    19 November 2020
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based, first-party data an opportunity to bite into. In this recent report from NAPCO, 76% of publishers...

    12 November 2020
    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim Espejo, Information Technology Director at Las Vegas Review-Journal, said the current system,...

    10 November 2020
    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a relatively low cost. As a result, this level of competition has proven challenging for even the...

    05 November 2020
    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For the first time ever, political ad spend is projected to exceed a massive $11 billion--more than the...

    03 November 2020
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    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim

    10 November 2020
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    Is the Google Antitrust Probe a Sales Opportunity for Publishers?

    The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content

    4 Min Read
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    5 Steps to a Winning CRM Strategy for Your Media Business

    If I had a dollar for every time a media company executive had asked me what they could do TODAY to grow their revenue; I would be a very rich man. Getting the question, however, is the easy part.

    21 June 2019
    Adpoint e-Connect: e-Dispatch Made Easy

    Lineup Systems has launched Adpoint e-Connect, an easy-to-use e-dispatch solution for Adpoint customers designed specifically to take the hassle out of issuing important customer documents, such as

    13 November 2018
    2 Min Read
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    Shortening the Advertising Sales Cycle: 3 Tips

    Salespeople bogged down by administration. Systems that don’t talk to each other. Client information that’s hard to get and analyze. If this sounds familiar, you’re not alone. Many of today’s media

    07 November 2018
    4 Min Read
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    The Spectator Fast-Tracks its Advertising Sales Transformation

    Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language” in print and online. The British publisher

    2 Min Read
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    Metro US Takes Flight

    There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.

    21 June 2018
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    Lineup Systems Launches Adpoint App Market

    Adpoint App Market Gives Customers Access to More than 50 of Adpoint’s Pre-Built Integrations to Publishing Applications

    5 Min Read
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    Why Media Companies are Pivoting from Audience Data to Ad Spend Data

    Data is everywhere. It’s in our homes and our workplaces, on our TV screens and on the websites we visit. As big data impacts every facet of our day-to-day lives, businesses are leaning more and more

    18 April 2018