Author Lineup Systems

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    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet? In this blog post, we’ll cover the challenges that are preventing some publishers from...

    25 February 2021
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations in digital media will require more creative ways to target ads, and in many cases, this era of...

    23 February 2021
    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry has certainly gotten creative under the crushing strain of the Coronavirus crisis. Just before...

    16 February 2021
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change may keep us on our toes and ensure the day-to-day stays interesting, let's face it, it can also be...

    11 February 2021
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high...

    09 February 2021
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    A Quick Guide to Securing Your Remote Workforce Through 2021

    Even with promising vaccine news making headlines, it's likely that many businesses will be working remotely for some (or all) of 2021. And if there's one thing 2020 has taught us all, it's that

    03 December 2020
    1 Min Read
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    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim

    10 November 2020
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    Is the Google Antitrust Probe a Sales Opportunity for Publishers?

    The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content

    4 Min Read
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    5 Steps to a Winning CRM Strategy for Your Media Business

    If I had a dollar for every time a media company executive had asked me what they could do TODAY to grow their revenue; I would be a very rich man. Getting the question, however, is the easy part.

    21 June 2019
    Adpoint e-Connect: e-Dispatch Made Easy

    Lineup Systems has launched Adpoint e-Connect, an easy-to-use e-dispatch solution for Adpoint customers designed specifically to take the hassle out of issuing important customer documents, such as

    13 November 2018
    2 Min Read
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    Shortening the Advertising Sales Cycle: 3 Tips

    Salespeople bogged down by administration. Systems that don’t talk to each other. Client information that’s hard to get and analyze. If this sounds familiar, you’re not alone. Many of today’s media

    07 November 2018
    4 Min Read
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    The Spectator Fast-Tracks its Advertising Sales Transformation

    Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language” in print and online. The British publisher

    2 Min Read
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    Metro US Takes Flight

    There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.

    21 June 2018
    1 Min Read
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    Lineup Systems Launches Adpoint App Market

    Adpoint App Market Gives Customers Access to More than 50 of Adpoint’s Pre-Built Integrations to Publishing Applications