Author Lineup Systems

Bio

Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on platforms such as Facebook and Google. Little did we know then that the world would be turned...

15 September 2020
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also grappling with high demand for first-party data amidst increasing privacy concerns and regulations. ...

10 September 2020
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in the publishing industry, with staff who can get their work done remotely also have yet to bring team...

08 September 2020
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As a publisher, one way to set yourself apart from the pack, attract new customers, and retain current...

03 September 2020
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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content

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5 Steps to a Winning CRM Strategy for Your Media Business

If I had a dollar for every time a media company executive had asked me what they could do TODAY to grow their revenue; I would be a very rich man. Getting the question, however, is the easy part.

21 June 2019
Adpoint e-Connect: e-Dispatch Made Easy

Lineup Systems has launched Adpoint e-Connect, an easy-to-use e-dispatch solution for Adpoint customers designed specifically to take the hassle out of issuing important customer documents, such as

13 November 2018
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Shortening the Advertising Sales Cycle: 3 Tips

Salespeople bogged down by administration. Systems that don’t talk to each other. Client information that’s hard to get and analyze. If this sounds familiar, you’re not alone. Many of today’s media

07 November 2018
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The Spectator Fast-Tracks its Advertising Sales Transformation

Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language” in print and online. The British publisher

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Metro US Takes Flight

There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.

21 June 2018
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Lineup Systems Launches Adpoint App Market

Adpoint App Market Gives Customers Access to More than 50 of Adpoint’s Pre-Built Integrations to Publishing Applications

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Why Media Companies are Pivoting from Audience Data to Ad Spend Data

Data is everywhere. It’s in our homes and our workplaces, on our TV screens and on the websites we visit. As big data impacts every facet of our day-to-day lives, businesses are leaning more and more

18 April 2018
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Lineup Systems’ Adpoint Now Available on Salesforce AppExchange

Lineup Systems customers can now access Adpoint’s complete media sales solution directly within Salesforce

26 February 2018