Author Claire Mitchell

    Claire Mitchell
    Bio

    Claire Mitchell is our Finance Product Manager, and based in the UK. In her previous role as the CFO of a UK media company, she was part of the team that selected Lineup Systems as a vendor partner and worked with her team who used Adpoint on a daily basis.  With her 10+ years of media experience, Claire is an expert on the intersection of financial needs and tech solutions.

    4 Key Features to Look for in Your Next CRM

    As a forward thinking publisher, you know your sales team needs top notch tech to compete with ease and speed in today’s media landscape. Whether you’re on the hunt for your first customer relationship management (CRM) platform or you’re looking to replace a legacy system, it’s crucial to know...

    14 September 2021
    8 Benefits of Modern, Flexible Media Sales Reporting

    Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95% of companies are leveraging data to fuel opportunities for predicting customer behavior and driving...

    07 September 2021
    Why Did We Create Amplio?

    It has been six months since Lineup Systems’ Amplio subscription management platform arrived on the media market with the aim of helping publishers quickly increase subscription revenue. In this article, we’ll explore why we created Amplio and how insightful conversations with publishers informed...

    31 August 2021
    3 Troubleshooting Tips for Digital Campaigns

    As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising campaigns for their customers. Unfortunately, this scenario can lead to delays in campaign delivery...

    25 August 2021
    Why Publishers Need Technology that Offers Invoicing Flexibility

    The media sales landscape looks drastically different today than it did even 5 years ago. A changing advertising market, a booming subscription economy, and a global pandemic have all spurred media organizations to transform their sales packages and processes so their businesses can remain...

    10 August 2021
    3 Min Read
    Read More
    8 Benefits of Modern, Flexible Media Sales Reporting

    Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95%

    07 September 2021
    3 Min Read
    Read More
    Why Publishers Need Technology that Offers Invoicing Flexibility

    The media sales landscape looks drastically different today than it did even 5 years ago. A changing advertising market, a booming subscription economy, and a global pandemic have all spurred media

    10 August 2021
    3 Min Read
    Read More
    Pay4Media: Clearing Technological Hurdles for Payment Processing

    The migration of news media to digital spaces has opened up creative, growing revenue streams like digital subscriptions and publisher agencies, but much of the industry still dominantly relies on

    20 July 2021