Author Lineup Systems

    Bio

    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and economic forecasts are troubling--but on our first virtual panel, Lineup Systems met with three...

    22 October 2020
    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves departmental silos that contribute to disparate audience data and hinder business growth. In this article,...

    20 October 2020
    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our recently-commissioned Adweek report, Combined Revenue Models Gaining Traction in Media Industry, and discuss...

    15 October 2020
    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and residents also tested positive for the virus. At the epicenter of the pandemic, the United States is seeing...

    13 October 2020
    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek, surveyed more than one hundred media executives to find out how they are making this shift, determining...

    08 October 2020
    2 Min Read
    Read More
    Leading Benelux Publishers Collaborate for Improved Performance, Cost Sharing

    BENELUX, Amsterdam – Leading publishers DPG Media, Mediahuis Nederland B.V. and NDC Mediagroep have officially formed a collaborative ‘Publishers Forum’ as of September. These publishers have

    06 October 2020
    1 Min Read
    Read More
    Mark McCartney Joins Lineup as Director of Quality & Best Practice

    Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality &

    17 September 2020
    1 Min Read
    Read More
    Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

        BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

    3 Min Read
    Read More
    Every Article You Need to Read About Advertising Data

    The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

    28 July 2020
    1 Min Read
    Read More
    Lineup Systems Obtains New Data Security Certification

    London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations,

    07 July 2020
    2 Min Read
    Read More
    Webinar: 4 Strategies for Competing With Big Tech

    In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

    21 May 2020
    3 Min Read
    Read More
    2 Min Read
    Read More
    Is Advertising on Gaming Apps a New Frontier for Brands?

    The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to

    2 Min Read
    Read More
    How Media Companies are Supporting Local Business During COVID-19

    The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the

    4 Min Read
    Read More
    Can You Really “Future-Proof” a Media Business?

    Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques, as