Author Lineup Systems

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    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet? In this blog post, we’ll cover the challenges that are preventing some publishers from...

    25 February 2021
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations in digital media will require more creative ways to target ads, and in many cases, this era of...

    23 February 2021
    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry has certainly gotten creative under the crushing strain of the Coronavirus crisis. Just before...

    16 February 2021
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change may keep us on our toes and ensure the day-to-day stays interesting, let's face it, it can also be...

    11 February 2021
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high...

    09 February 2021
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    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription

    09 February 2021
    2 Min Read
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    Chris Spalding Named Chief Executive Officer of Lineup Systems

    LONDON, United Kingdom - Lineup Systems, the leading SaaS business providing advertising sales software to media companies globally, today announced that its Board of Directors has appointed Chris

    26 January 2021
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    Leading Benelux Publishers Collaborate for Improved Performance, Cost Sharing

    BENELUX, Amsterdam – Leading publishers DPG Media, Mediahuis Nederland B.V. and NDC Mediagroep have officially formed a collaborative ‘Publishers Forum’ as of September. These publishers have

    06 October 2020
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    Mark McCartney Joins Lineup as Director of Quality & Best Practice

    Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality &

    17 September 2020
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    Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

        BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

    3 Min Read
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    Every Article You Need to Read About Advertising Data

    The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

    28 July 2020
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    Lineup Systems Obtains New Data Security Certification

    London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations,

    07 July 2020
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    Webinar: 4 Strategies for Competing With Big Tech

    In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

    21 May 2020
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    Is Advertising on Gaming Apps a New Frontier for Brands?

    The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to