Author Neil Rigby

    Neil Rigby
    Bio

    Lineup introduces digital audio order management and ad server integration for Adpoint users

    BROOMFIELD, CO: The developers at Lineup have delivered a timely bi-directional integration between our media sales software, Adpoint, and one of the world’s leading digital audio advertising solution providers, Adswizz.

    21 October 2021
    How Your Tech Can Improve Cash Flow and Customer Satisfaction

    If cash flow is the lifeblood of a media organization, customer satisfaction is the heartbeat. Modern finance technology can help your publishing company improve both cash flow and customer service, leading to greater satisfaction and loyalty from advertisers and audiences alike. 

    19 October 2021
    5 Tips for Building a High-Performing Ad Ops Team

    Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more critical today than ever, and building the right ad ops team is paramount in an online publishing...

    12 October 2021
    Top 5 Benefits of Changing the Adoption Conversation

    A new CRM system can be a hard sell to your media organization’s sales team—but it’s critical to get them on board if you want your CRM strategy to succeed. As a media executive, your best line of defense is to flip the conversation around CRM adoption from a focus on administration (which is...

    05 October 2021
    How to Achieve Unprecedented Success With Subscriptions

    If you’re a regular reader, you’ll know that the team here at Lineup have been keeping a close eye on developments in the subscription space.  Earlier in the year, we published our own take on emerging 2021 subscription trends. This piece went some way to explaining why both publishers and...

    30 September 2021
    3 Min Read
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    5 Tips for Building a High-Performing Ad Ops Team

    Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more

    12 October 2021
    3 Min Read
    Read More
    3 Troubleshooting Tips for Digital Campaigns

    As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising

    25 August 2021
    4 Min Read
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    Publishers, Are You Leveraging Your Tech Experts?

    This month, USA Today became the last American national daily newspaper to transition to a digital subscription model. Historically, the publication’s online content has always been free, but with

    08 July 2021