Author Nita Watkins

    Nita Watkins
    Bio

    Programmatic Glossary for 2022

    As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves with new terms being added to our advertising lexicons, we’ve created a handy guide to...

    18 January 2022
    Lineup announces development of much-anticipated CRM enhancements for easier connections with marketing automation tools

    BROOMFIELD, CO:  The product team at Lineup has announced phase one of a much-anticipated CRM enhancement that will allow for simpler, more user-friendly connections to marketing automation tools.   The update will undoubtedly bring sales and marketing teams closer together by enabling easier...

    11 January 2022
    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital...

    04 January 2022
    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the Lineup team has put in to deliver innovative products to our customers and how well the team work...

    28 December 2021
    How to Evaluate Technology Options: Guide to Buying Enterprise Technology

    When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your company goals for the new tech, then identify gaps within your organization that the solution must...

    21 December 2021
    4 Min Read
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    Top 5 Benefits of Changing the Adoption Conversation

    A new CRM system can be a hard sell to your media organization’s sales team—but it’s critical to get them on board if you want your CRM strategy to succeed. As a media executive, your best line of

    05 October 2021
    3 Min Read
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    4 Key Features to Look for in Your Next CRM

    As a forward thinking publisher, you know your sales team needs top notch tech to compete with ease and speed in today’s media landscape. Whether you’re on the hunt for your first customer

    14 September 2021
    3 Min Read
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    Defining Your CRM Strategy—and How to Implement It

    A robust customer relationship management (CRM) system can help optimize your media organization’s marketing and sales efforts by fine-tuning touch points throughout your customer lifecycle. The tool

    03 August 2021